Strategic
Communications
Media Relations:
-Build and maintain relationships with
journalists, bloggers, and influencers.
-Prepare and distribute press releases,
media kits, and other communication materials.
-Respond to media inquiries and coordinate
interviews with company representatives.
Crisis
Communication:
-Develop crisis communication strategies to
handle negative publicity or emergencies.
-Act as a liaison between the company and
the media during crises.
Brand
Messaging:
-Ensure consistent messaging across all
public-facing materials.
-Assist in crafting the company's tone of
voice and brand storytelling.
Content
Creation
Promotional Materials:
-Write engaging content for brochures,
newsletters, and other marketing materials.
-Create content for the company's website,
blog, and social media platforms.
-Organize press trips, FAM
(familiarisation) tours, and promotional events.
-Coordinate logistics for media coverage of
company-hosted events.
Digital
Outreach:
-Amplify PR campaigns online.
-Monitor online reviews and respond as
needed to maintain a positive brand image.
Media
Monitoring and Reporting
Media Coverage Analysis:
-Track and analyse media coverage to
measure the success of PR campaigns.
-Prepare reports summarising PR activities
and their impact on brand visibility.
Trend
Monitoring:
-Stay updated on industry trends and
competitor activities.
-Identify opportunities for the company to
feature in travel trends or stories.
Stakeholder
Collaboration
Internal Coordination:
-Work with marketing, sales, and operations
teams to align PR efforts with broader business goals.
-Provide training or talking points for
executives and staff representing the company publicly.
Partnership
Development:
-Collaborate with tourism boards,
hospitality partners, and other stakeholders to enhance promotionalefforts.
-Manage co-branded PR campaigns and joint
media events.
Administrative
Duties
Database Management:
-Maintain an updated database of media
contacts and influencers.
-Keep records of PR activities, events
attendees, and campaign results.
Budget
Oversight:
-Manage PR budgets for campaigns, events,
and media engagements.
Qualifications and Experience:
‒Bachelor’s degree in public relations, Communications,
Journalism, or a related field.
‒Minimum of 3-5 years of experience in public
relations, media relations, or corporate communications.
‒Experience in hospitality, tourism, or the HORECA
industry is a plus.
Job Specific Skills:
‒Strong writing and editing skills with
attention to detail.
‒Proficiency in media relations and crisis
communication.
‒Experience with digital PR strategies and
social media engagement.
‒Familiarity with PR tools and analytics
software.
Competencies:
‒Excellent communication and interpersonal
skills.
‒Ability to multitask and manage multiple
projects under tight deadlines.
‒Strong analytical skills to measure PR
effectiveness.