Product Marketing Manager

About Calo

Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.

Role Overview

As a Product Marketing Manager at Calo, you will play a pivotal role in connecting the product team’s work with the market. You’ll own the go-to-market strategy, messaging, and positioning for Calo’s products, ensuring they resonate with our target audience. Working closely with cross-functional teams, including product, design, marketing, growth and customer success, you’ll develop and execute marketing campaigns that drive user adoption, engagement, and retention.

The role requires a deep understanding of the customer journey, strong communication skills, and the ability to turn product features into compelling value propositions. The ideal candidate has a passion for storytelling, thrives in high-growth environments, and is adept at translating complex product details into customer-friendly messaging.

Key Responsibilities

• Define and execute the go-to-market strategy for new product launches and feature updates.
• Develop messaging, positioning, and storytelling frameworks that clearly communicate the value of Calo’s offerings.
• Collaborate with product and design teams to create impactful marketing assets, including landing pages, emails, videos, and social media campaigns.
• Partner with cross functional teams to ensure alignment on product positioning and messaging.
• Conduct market research and customer interviews to uncover insights that inform product and marketing strategies.
• Track, measure, and optimize the performance of marketing campaigns to ensure business impact.

Ideal Candidate

• Demonstrated experience working closely with product teams and building digital products.
• Prior experience creating and launching campaigns to drive successful product adoption.
• Proven ability to translate technical concepts into customer-focused narratives.
• Experience analyzing campaign performance and leveraging insights for optimization.
• Strong track record of defining and executing strategies for product launches.

Advice on Applying

We get lots of candidates that apply or reach out, and we’re always humbled by the interest. It’s impossible for us to know who’s a killer candidate and who isn’t from a black & white A4. If you put more effort in your application, you’d get more of our attention.

Try recording a 3 minute video telling us why you’d be a great fit for the role, upload it on YouTube and make it unlisted, and share the link in your application.