Performance Marketing Executive

We are hiring a Performance Marketing Executive for a leading digital agency in Riyadh, KSA. The ideal candidate will be a Saudi national with hands-on experience in managing advertising campaigns across Google, Meta (Facebook/Instagram), and TikTok, specifically in promoting gaming apps. This is a fantastic opportunity for a creative and results-driven marketer to contribute to exciting projects and grow within a dynamic team.

Key Responsibilities:

• Develop, execute, and optimize paid advertising campaigns on Google Ads, Meta (Facebook/Instagram Ads), and TikTok Ads to promote gaming apps
• Conduct in-depth market research to identify trends, target audiences, and strategies to boost app downloads and user engagement
• Analyze campaign performance metrics, generate reports, and provide insights to improve ROI and achieve KPIs
• Collaborate with the creative team to design engaging ad creatives, including video content and display ads
• Utilize A/B testing and other optimization techniques to enhance ad performance and budget utilization
• Stay updated on the latest digital marketing trends, algorithms, and tools to ensure cutting-edge strategies
• Manage and optimize campaign budgets effectively to ensure maximum impact and reach
• Work closely with the client and internal teams to align marketing strategies with overall business objectives

Requirements:

• Must be a Saudi national
• Minimum 2-3 years of experience in digital marketing, specifically with gaming apps
• Proven track record of managing Google, Meta (Facebook/Instagram), and TikTok ads
• Strong understanding of PPC campaigns, app marketing, and user acquisition strategies
• Experience with analytics tools (e.g., Google Analytics, Facebook Ads Manager, TikTok Analytics) to measure and report on campaign performance
• Excellent communication skills and ability to work collaboratively with teams
• Creative thinking and a passion for gaming and digital marketing

Preferred Qualifications:

• Certifications in Google Ads, Meta Blueprint, or TikTok Ads are a plus
• Experience working within a digital agency environment