Job Description
Do you have a passion for travel and tourism? Then come join us at the Saudi Tourism Authority (STA) as we help bring Saudi Arabia’s Vision 2030 to life!
In this role, you will be responsible for
· Develop marketing promotion plans that clearly state brief requirements, ROI calculation and reporting (with learnings).
· Create a Marketing Promotion calendar covering each hub in the region at the appropriate time with the appropriate activity.
· Keep track of investments in media spend, content production and other costs and drive a customer and business data-driven approach to assign investments to cross functional initiatives.
· Follow-up promotion and brand KPIs such as share of voice, loyalty, market penetration, sales net, traffic and conversion against pre-approved KPIs.
· Support reviewing external trends and competitor actions to identify regional promotion opportunities.
· Work closely with Key Account and their partners to identify joint promotion for more extensive reach.
· Maintain relationships with suppliers, key industry bodies, and peers.
· Secure & negotiate marketing promotions with key trade partners.
· Prepare & execute tactical campaigns for the marketing promotions.
· Integrate trade marketing promotions with seasonal campaigns.
· Maintain effective working relationships with advertising agencies and key operators to drive engagement and support brand strategies.
· Execute a stakeholder plan that prioritizes loyalty, accountability, compliance, and delivery.
· Perform other activities as and when required.
You will need
· Recommended not less than 6 years of experience in relevant field
· A bachelor’s degree in Marketing or equivalent is preferred
We are a Saudi government entity that aims to hire & build top talent in the Tourism industry. We look forward to receiving your application!
Job Details
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Job Location
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Riyadh Saudi Arabia
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Company Industry
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Other Business Support Services
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Company Type
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Unspecified
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Employment Type
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Unspecified
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Monthly Salary Range
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Unspecified
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Number of Vacancies
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Unspecified
