Marketing Specialist

This Saudization role is for energetic and creative individuals. This position focuses on creating and implementing content strategies across social media and E-commerce platforms to drive brand awareness and engagement. Collaboration with cross-functional teams is essential for success in this position.

About the Role:

• Develop and implement data-driven social media strategies to boost brand visibility and engagement.
• Optimize content across Instagram, Facebook, Twitter, LinkedIn, and TikTok to maximize reach and impressions.
• Create compelling, high-quality multimedia content (images, videos, graphics) aligned with brand messaging and audience preferences.
• Engage with online communities, responding to comments, messages, and mentions to foster positive brand interactions and customer loyalty.
• Collaborate with cross-functional teams, including marketing, content, and design, to ensure cohesive brand communication across all channels.
• Stay updated on the latest social media trends, algorithm changes, and emerging platforms to keep the brand ahead of the curve.
• Manage social media advertising campaigns on platforms like Facebook Ads Manager and Google Ads, optimizing ad spend and targeting for maximum conversion rates.
• Monitor competitor activity on social media to identify opportunities for differentiation and competitive advantage.
• Utilize social listening tools to gather insights on brand perception and consumer sentiment, adjusting strategies accordingly.
• Develop and maintain a social media content calendar to ensure consistent posting and alignment with marketing objectives.
• Drive influencer marketing initiatives by identifying and engaging with key influencers and brand advocates in relevant niches.
• Leverage user-generated content to build authenticity and trust with the target audience.
• Enhance follower growth and engagement through innovative tactics like contests, giveaways, and live events.
• Ensure all social media activities comply with legal and regulatory guidelines, including data privacy and copyright laws.

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-3 years of experience in digital marketing, social media, content creation, or related roles.
• Understanding of various social media platforms and their audiences.
• Strong written and verbal communication skills.
• Creative mindset and a willingness to learn and adapt.