Marketing Specialist

Job DescriptionThis Saudization role is for energetic and creative individuals. This position focuses on creating and implementing content strategies across social media and E-commerce platforms to drive brand awareness and engagement. Collaboration with cross-functional teams is essential for success in this position.About the Role:Develop and implement data-driven social media strategies to boost brand visibility and engagement.Optimize content across Instagram, Facebook, Twitter, LinkedIn, and TikTok to maximize reach and impressions.Create compelling, high-quality multimedia content (images, videos, graphics) aligned with brand messaging and audience preferences.Engage with online communities, responding to comments, messages, and mentions to foster positive brand interactions and customer loyalty.Collaborate with cross-functional teams, including marketing, content, and design, to ensure cohesive brand communication across all channels.Stay updated on the latest social media trends, algorithm changes, and emerging platforms to keep the brand ahead of the curve.Manage social media advertising campaigns on platforms like Facebook Ads Manager and Google Ads, optimizing ad spend and targeting for maximum conversion rates.Monitor competitor activity on social media to identify opportunities for differentiation and competitive advantage.Utilize social listening tools to gather insights on brand perception and consumer sentiment, adjusting strategies accordingly.Develop and maintain a social media content calendar to ensure consistent posting and alignment with marketing objectives.Drive influencer marketing initiatives by identifying and engaging with key influencers and brand advocates in relevant niches.Leverage user-generated content to build authenticity and trust with the target audience.Enhance follower growth and engagement through innovative tactics like contests, giveaways, and live events.Ensure all social media activities comply with legal and regulatory guidelines, including data privacy and copyright laws.QualificationsBachelor's degree in Marketing, Communications, or a related field.1-3 years of experience in digital marketing, social media, content creation, or related roles.Understanding of various social media platforms and their audiences.Strong written and verbal communication skills.Creative mindset and a willingness to learn and adapt.