Marketing Specialist

The Marketing Specialist is responsible for developing and executing effective marketing campaigns to promote the company's portfolio of sports and fitness equipment. This role requires a creative and data-driven approach to reach target audiences, build brand awareness, and drive sales growth.

Key Responsibilities:

• Develop and execute integrated marketing campaigns.
• Conduct market research and analysis
• Identify target audiences and develop customer personas.
• Manage social media channels:Create and curate engaging social media content.
• Monitor social media conversations and respond to inquiries and comments.
• Build and grow online communities.
• Collaborate with sales and other departments:
• Stay up-to-date on industry trends and best practices

Qualifications:

• 2+ years of experience in a marketing role, preferably in the fitness industry.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in social media marketing and content creation.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Proficiency in using marketing automation tools