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Marketing Planning & Operations Manager
locationsRiyadh time typeFull time posted onPosted Today job requisition id532078
Job Title
Marketing Planning & Operations Manager
Job Description
Job title: Marketing Planning & Operations Manager, KSA
Ensure coordination, development, and execution of the marketing plan for Kingdom of Saudi Arabia across all businesses for healthcare laddering up into the overall META Marketing plan.
Your role:
Marketing Planning and Execution:
Support the Head of Marketing in the marketing planning processes for the Market and ensure alignment with other planning processes (eg. Annual Operating Plans (AOP), Strategic Plan of Record (SPoR), Business-Market Combination (BMC) etc.)
Create and maintain the local district marketing calendar based on the Health Systems Marketing Plan, local business objectives and enablers, including omnichannel activation.
Maintain the overview of the Market’s marketing budget.
Work with the Head of Marketing to localize campaigns and identify localization requirements.
Manage the localization of global assets or creation of local assets with BMMs and ensure local assets are posted with correct Meta Data according to Legal and Regulatory guidelines and the guidelines of Engagement Strategy in the content management system (PAL 3.0).
Work with the Digital Marketing and brand & communications team on the activation of campaigns as per the Market marketing plan
Marketing Excellence and Performance
Responsible for driving the implementation of and adherence to marketing ways of working throughout KSA ensuring that operations are efficient and measured, leveraging specific marketing performance data.
Drive strategic problem-solving initiatives for marketing performance improvement based on data.
This position reports directly to the Head of Marketing, Middle East, Turkiye & Africa (META).
You're the right fit if you have :
8-10 years of experience in marketing preferably in the Healthcare or Technology industry
Experience in the business to business (B2B) and/or business to Govt (B2G) domain in the Saudi market is a must,
Experience in working with Healthcare Professionals and Professional Medical Associations.
Strong project management and communications skills as well as ability to manage ambiguity while working with critical stakeholders.
Planning and coordinating marketing activities at a local market & business level
Ability to be a team player and influence peers and internal stakeholders irrespective of reporting lines.
A digital first, data driven mindset with strong experience in quick decision making.
Excellent verbal and written communication skills, fluency in English & Arabic
About Philips
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At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.
For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.
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