Job Description
We are seeking a highly skilled and creative Marketing Manager to actively execute and manage marketing campaigns across various channels. This role combines strategic oversight with hands-on execution, focusing on Arabic copywriting, social media management, basic graphic content creation, and managing the corporate brand on platforms like LinkedIn. The Marketing Manager will play a key role in enhancing brand visibility, engagement, and customer acquisition for our RSA and Auctions business lines while maintaining a professional corporate image.
Campaign Execution:
- Plan, create, and execute marketing campaigns, including social media content, localized ads, and digital communications, with a focus on the KSA audience.
- Develop and write compelling Arabic copy for ads, social posts, and digital platforms that resonate with the local audience.
Social Media Management:
- Ideate, schedule, and post content across platforms, including Instagram, TikTok, Snapchat, X (Twitter), and LinkedIn.
- Create and manage a consistent publishing calendar, ensuring alignment with the brand voice and strategy.
- Monitor and engage with audiences to foster an active and loyal online community on both consumer-facing platforms and LinkedIn.
Corporate Brand Management:
- Maintain and enhance the Morni corporate brand on LinkedIn, showcasing the company’s values, achievements, and leadership in the industry.
- Develop corporate content, including thought leadership articles, employee spotlights, and updates on company milestones.
- Collaborate with internal teams to ensure consistency between the consumer brand and the corporate brand.
Content Creation:
- Use tools like CapCut and Canva to design basic graphics and short-form video content for social media and LinkedIn.
- Collaborate with the content creator and agencies to ensure high-quality visual assets.
Performance Monitoring:
- Track and analyze campaign performance metrics, such as engagement rates, ROI, and customer acquisition cost (CAC).
- Provide data-driven recommendations to optimize campaigns and achieve business objectives.
Agency Collaboration:
- Work closely with performance marketing and SEO agencies to align campaigns with broader marketing goals.
- Coordinate with agencies to refine strategies and ensure timely execution of deliverables.
Brand Enhancement:
- Drive strategies to elevate the Morni brand’s visibility and credibility in KSA.
- Identify and collaborate with local influencers to amplify brand campaigns.
