Job Description
Purpose & Overall Relevance for the Organization:
Responsible for the development and implementation of SAFF & Individual football Partners strategies. Work across functions and categories to develop, manage and execute plans designed to grow football in KSA through identifying new partners. Manage SAFF & Football athletes relationship on a day-to-day basis. Ultimately leverage strategic adidas relationship to tell the brand story on KSA´s football.
Key Responsibilities:
- Position and leverage adidas with the best football symbols and programs in Saudi Arabia to grow the market share in country.
- Support Sr. Manager to develop and drive Football strategy while being responsible for managing, servicing, leveraging, and strengthening relationship with SAFF & Football Players on a day-to-day basis. Coordinate VIK delivery, sponsors & logos on kits, on time payments, ensure we use all our benefits of SAFF contract, travel with SAFF, network with sporting & marketing areas, etc.
- Work as the key interface between SAFF, Football athletes and adidas internal networks, including product, brand comms, Newsroom, B2B and more.
- Develop, manage, and execute activation plans for strategic SAFF & Football athletes product launches and identified moments that will strengthen relationships and grow SAFF & Football Players business.
- Strengthen and maintain adidas reputation and build long-term partnerships with Football partners at all levels.
- Ensure decisions and actions support overall marketing goal and maximize the impact of our message to consumers.
- Ensure team members are maximizing revenue streams with SAFF & Football Players.
- Manage detailed budget of SAFF & Football athletes.
- Take part in promotional appearances of adidas contracted players/athletes, meet and brief adidas contracted assets for promotional appearances.
- Comply with CAF procedures and P&L construction for new assets or renewals according to sport marketing strategy.
KPI’s:
- MWB compliance, Control & Savings.
- Responsible for Partner Activation - SAFF & Football Players
- Top Clubs & SAFF shoe count & current pack
- Attack Plan effectiveness (% vs Plan)
- Feds & Clubs (% of benefits from contract activated vs Contract)
- SAFF P&L and Growth of Performance Categories Market Share within Saudi Arabia.
- Partner satisfaction
- Demand Promo: responsible for all VIK process
- Compliance (CAFs, Budget deviation, expenses, others)
- Leadership, New Ideas & Projects
Key Relationships:
- Business Units, Global Sports Marketing, Activation, PR, Legal, Agencies, and Partners (SAFF & Football athletes).
Knowledge, Experience and Capabilities
- Extensive knowledge of football, running, training and Saudi Arabia sporting landscape.
- Ability to build and maintain relationships.
- Ability to network, influence and utilize internal and external resources.
- Proficiency in MS Office (Word, Excel, Outlook) with strong administration skills.
- Good oral, written, and presentation communication skills in both English and Arabic.
Required Education and Experience / Minimum Qualifications:
- University degree in business, ideally with sport industry, marketing and sales focus.
- Ideally a sports-related master's degree
- Minimum 6 years of Brand and Sports Marketing Experience with an agency, sport partner or client- side consumer goods company.
- Fluent written and spoken Arabic & English skills.
