Job Description
The Manager - Revenue will be responsible for overseeing and managing the revenue operations at Six Flags Qiddiya City and Aquarabia. This role requires a strong background in revenue management, as well as the ability to develop strategic pricing strategies and optimize revenue performance.
Key responsibilities:
- Provides revenue management functional expertise to key stakeholders and park operational teams.
- Leverages Revenue Management Systems functionality to maximize admission, ancillary revenue, and total yield.
- Ensures revenue/sales strategies and promotional initiatives are communicated proactively, implemented, and modified in line with seasonal and market fluctuations.
- Conducts any analysis required to maximize revenue across the product portfolio.
- Critiques KPI’s performance weekly/monthly for market segments & products for each park.
- Analyzes competitive performance using benchmarking tools and makes pricing recommendations.
- Manages the execution and communication of all promotional product initiatives and seasonal changes to pricing.
- Prepares daily, weekly, and monthly revenue admission and ancillary projections and partners with senior team members for total projections.
- Understand and identify risks/opportunities in revenue performance, evaluate the financial impact of changes to the business, present revenue management recommendations for a wide variety of outlets.
- Provides optimal utilization assumptions and yielding practices for new concepts.
- Supports the development of strategies and promotional activations, manages location seating templates and forecasts.
- Identifies and determines reporting on an ad-hoc and recurring basis, monitor industry trends and competitive benchmarks, and executes revenue management projects for key business initiatives.
- Prepares the agenda and other supporting documents for revenue/sales strategy meetings for both parks in a timely manner to senior team members identifying any key highlights/risks from data prepared.
- Conducts revenue/sales strategy analysis and refines as appropriate to drive performance.
- Assists parks with pricing insights and provides input on business evaluation recommendations.
- Analyzes month end and other available system data to identify trends, future need periods and obstacles to achieving goals.
- Monitors distribution channels for positioning, information accuracy and competitor positioning.
- Develops and manages internal key stakeholder relationships in a proactive manner.
- Provides recommendations to improve effectiveness of revenue management processes.
- Drives product/promotion loading & execution through Point-of-Sale in a timely manner for both Parks.
