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The Senior Strategic Marketing Leader is responsible for leading, managing and directing all of the marketing related activities.He/she will work with the leadership team to identify, document and execute a growth strategy for the business.This growth strategy will be developed through extensive market & vertical analysis, expert use of Voice of the Customer discussions to discern customer segments, economics [willingness to pay and cost to serve], competitive dynamics, choosing target segments, development of all go-to-market approaches including channel, positioning, pricing and promotion.The successful candidate will coordinate with other functions including, offering management, sales excellence, customer marketing, and business leaders for each target segment, to develop and execute the business’ strategic plan.This person will also work with the business and functional leaders on all strategic and implementation programs related to the marketing function.
The successful candidate will work closely with the field sales organization, key distributors, internal executives, and key business partners to maximize the growth, development and return on investment of the organization’s product portfolio today and in the future.He/She will oversee business/market intelligence development, syndicated data, sales analysis and corresponding presentations so as to identify and capitalize on the most advantageous business opportunities.
Specifically, he/she must:
Manage marketing activities:
·Drive marketing excellence throughout the Honeywell Building Automation organization.
·Define and manage the Marketing and Competitive Intelligence function.
·Drive evaluation of business and product line strategic opportunities
·Improve pricing excellence and impact.
·Prioritize, with the Functional and other Business Leaders, new business opportunities.
·Ensure functional strategies align with and support overall business strategy
·Identify branding opportunities to further expand product line, penetration, as well as positioning advantages across the Middle East, Turkey and Africa region.
·Develop and implement comprehensive marketing plans focusing on growing sales and increasing profitability.
·Investigate marketing opportunities with significant scale and synergy to drive growth and leverage current portfolio of products.
·Develop and implement all marketing department standards, policies and procedures.
Develop and maintain a strategic plan for business growth including:
·Lead the STRAP process (Honeywell’s annual strategy planning process)
·Portfolio analysis and assessment to identify revenue and growth plans by market and products.
·Evaluate organic growth strategies by product line particularly geographical expansion, local sourcing and local production.
·Identify and develop adjacent product, market, and region opportunities such as “Source local and sell local” projects
·Identify and evaluate inorganic growth strategies including acquisitions, alliances, licensing, and partnership opportunities linked to the strategic plan.
·Conduct fact-based analysis of market trends; competitive data; technology advancements; and customer needs assessment and new product developments.
·Create of a prioritized strategic technology development plan and analyze and report any issues related to Product approval and New Product Introduction activities
·Support and coordinate Government specification approval processes
Personal Attributes; The successful candidate will be expected to be a high-energy, creative and resourceful self-starter who demonstrates leadership skills and instincts.He/she is highly intelligent and enthusiastic with a commitment to excellence.In terms of personal competencies, the successful candidate must be a hands-on person who possesses the best combination of strategic thinking and drive to achieve tangible business results. Excellent written & verbal English & ideally speaks Arabic.
The candidates must be able to balance theoretical thought with practical execution. In addition, he/she should possess the following competencies:
·Strategic Marketing Skills:Deep understanding and experience with the ability to practically apply, as well as coach others to drive growth in income.Drives practical links to income statement and balance sheet.
·Leadership:A confident, mature person with the ability to connect and inspire others.A proven track record of leading projects and teams that successfully achieve milestones and complete deliverables.
·Results-Oriented:A driver who possesses the ability to take actions and implement effective solutions in a timely manner
·Problem Solver:A creative yet pragmatic problem solver.Methodical and hands-on as well as detail-oriented.
·Analytical Thinking and Decision-Making:A “conceptualizer” of enterprise and market trends/issues who can then integrate that thinking into marketing and business strategies.Decisive and logical at thoroughly evaluating issues.Excellent planning, execution and project-management skills.
·Teamwork and Interpersonal Skills:A team player and builder, receptive to ideas from others.Shares information and keeps team members and partners informed.Works effectively with others to identify and resolve issues.Excellent interpersonal skills and an ability to interact successfully with all levels of management as well as a diverse work force.
·Ethics: Highest level of professional integrity and honesty as well as personal credibility.
Experience
The successful candidate will have 5-7 years experience in a top-tier strategic management consulting firm or equivalent experience.He/she should have proven success leading strategic planning, growth initiatives, and/or operational enhancement engagements in diverse technology and/or manufacturing driven industries.The successful candidate must possess proven strategic, analytical and implementation skills and possess a well developed strategic toolkit [e.g., market definition and sizing, segmentation, value management, VOC, finance/accounting, microeconomics, go-to-market skills].Implementation experience is particularly important.In addition to management consulting or equivalent strategic planning experience, it is critical that the successful candidate have 3-4 years of hands-on experience [e.g., plant, engineering, marketing, sales, strategy, etc. ], having been a leader in the military, worked in an applied role in a business, or other relevant hands-on experience where significant impact was achieved.
He/she is an excellent broad-based business thinker who can collaborate effectively with peers as well as executive functional and senior business line leaders.
Specifically, the successful candidate should bring:
·Proven strategic marketing, strategy formulation and product/business positioning skills.
·Exceptional leadership skills, energy and teaming capability; the ability to lead and motivate, share vision, inspire and rally colleagues.
·Solid commercial development and marketing expertise in a business to business distribution centric environment with significant growth expectation.
·Broad strategic analysis skill set complimented with a detail orientation.
·Ability to build credibility with existing experience sales organization by building relationship and investing in building internal relationship with sales, technology and other key business segment and functional leaders
·Balance of strategic skills to identify marketing opportunities and trends as well as tactical pragmatic marketing implementation skills.
·Results growing a business with profitable, organic and acquisition-oriented initiatives that leverage a company’s core technology, cost and competitive advantages.
·Experience with the implementation of growth, new business development and marketing initiatives that lead to stronger market penetration.
·Proven ability to successfully direct business opportunities, including market assessment, strategic planning, objective setting and implementation.
·Track record of establishing short and long term market and product growth goals, then executing operating plans to achieve them.
·Strong business acumen, “street smarts” and an in-depth understanding of the marketing and financial implications of new opportunities.
·Ability to understand and add value to high-level management interactions, with a proven ability to develop and “sell” creative business strategies.
·Experience managing in a matrixed and lean culture that continuously prioritizes operational excellence.
Educational Requirements
·Undergraduate degree (preferably in an engineering or technical field); and graduate degree required (preferably a top tier M.B.A.).
·Proven track record in strategic marketing [not marketing communications]
·Deep knowledge of the sales function and the best practices around target account management, account planning and value proposition development and execution with the sales force
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