IDS Marketing Head - Saudi Arabia

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Job Title: Integrated Dermatology Strategy Marketing Head - Saudi Arabia

Location: Riyadh

Job Description

An opportunity to be part of one of the fastest growing categories in skincare.

Responsible to create, support and implement Marketing, Medico-marketing, Patient journey, and HCP strategy for KSA for all business units.

To create trusted partnership, supporting Sales head, and rest of KSA organization in ensuring seamless, high-quality execution of marketing/brand plans and digital strategy ensuring sustainable growth year on year.

Key Responsibilities       

• Responsible for executing of marketing strategy for Cx MEA; in alignment with commercial strategy, GBUs and create clear roadmap of implementation for KSA. Ensure this is integrated into the retailer country activity plans.
• Responsible for creating / enhancing strong patient journeys for our priorities in our Prescription brands. Ensuring our HCP engagement is built on strong clinical, scientific and patient benefit propositions.
• Responsible to partner with key clinics on our Aesthetics brands, to create, and deploy consumer communication (via clinics) enhancing our desirability & credibility
• Own and drive market share in KSA for all 3 BUs
• Work in close collaboration with GMs, Sales execution team
• Ensure close management of all digital channels such as social media, blogs, others etc. for consistent messaging through all channels with one “premium” agenda
• Create digital & core marketing (Cx) programs capable of measuring ROI and KPIs, to support strategy development and clear execution impacting targets positively-as per plan.
• Develop specific campaigns to create and maintain high levels of customer interaction and to keep with premium brand image
• Forecast sales performance trends and act proactively to increase our market share
• Stay up-to-date with digital technology developments
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer/patient journey to drive engagements and conversions
• Prepare and analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Skills & Qualifications

• Bachelor’s degree or relevant Degree in Marketing. MBA is an asset.
• Minimum 12-15+ years of experience in Marketing, social media marketing/ digital marketing with at least 5+ years in a leadership role
• Creative individual and strong leader with exceptional interpersonal skills
• In-depth knowledge of MEA consumer landscape and good understanding of the ME Healthcare system is a requirement.
• KSA marketing experience preferred. Also sales experience in relevant industry
• Proven experience in working closing with execution teams in the field.
• Strong understanding of regulatory environment is required
• Influencer’s relationship management
• Problem solver, with high learning and people agility
• English (Written & Spoken), Arabic preferred.

Galderma is the world’s largest independent dermatology company, present in approximately 100 countries. Since our inception in 1981, we have been driven by a complete dedication to dermatology. We deliver an innovative, science-based portfolio of sophisticated brands and services across Aesthetics, Consumer Care and Prescription Medicine. Focused on the needs of consumers and patients, we work in partnership with healthcare professionals to ensure superior outcomes. Because we understand that the skin we’re in shapes our life stories, we are advancing dermatology for every skin story. For more information, please visit our website: https://www.galderma.com/careers