Job Description
At Six Flags & Aquarabia Qiddiya City, the Head - Experience & Product will lead the development, management, and enhancement of guest experiences and park product offerings. This role is responsible for shaping and delivering innovative strategies that elevate guest satisfaction, maximize revenue, and ensure seamless integration of experiences across the park. The Head will collaborate with cross functional teams to align products and experiences with the park’s vision, leveraging data insights, industry trends, and guest feedback to continuously optimize the park’s offerings.
Key Responsibilities:
- Develop and execute a comprehensive strategy for guest experiences and product offerings that aligns with the park’s overall goals.
- Define the vision and roadmap for enhancing guest engagement and creating memorable park experiences.
- Lead cross-functional collaboration to integrate products and experiences seamlessly into the guest journey.
- Oversee the creation and management of products, packages, and experiences that drive guest satisfaction and revenue.
- Monitor the performance of offerings, analyzing guest feedback, sales data, and market trends to optimize products.
- Lead the design and implementation of seasonal, event-based, and long-term experiences that align with the park’s brand.
- Ensure all products and experiences meet the highest standards of quality and align with guest expectations.
- Develop initiatives to enhance the emotional connection guests feel with the park, fostering repeat visitation and loyalty.
- Analyze guest behavior, market research, and operational data to identify trends and inform decision-making.
- Create detailed reports and presentations to track the success of experiences and products, communicating insights to leadership.
- Utilize data to recommend enhancements and innovations that drive guest engagement and financial performance.
- Work closely with internal departments such as Marketing, Operations, Sales, and IT to ensure alignment of initiatives.
- Manage relationships with external partners, vendors, and creative agencies to deliver unique and impactful offerings.
- Ensure all teams involved in delivering products and experiences have the tools and resources needed to succeed.
- Stay updated on industry trends, competitor offerings, and guest expectations to maintain a competitive edge.
- Introduce innovative technologies, designs, and concepts to elevate the park’s guest experience.
- Test and evaluate new ideas and features, ensuring alignment with guest needs and business objectives.
