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Riyadh, Cairo
Go To Market Manager
About Noon
At Noon, we are on a mission to radically improve learning. We are obsessively #StudentFirst in everything we do.
We built a social learning platform that has loved by over 12 million students across the region, including Saudi Arabia, Yemen, Egypt, Pakistan, Iraq, and more.
As part of advancing our mission, now, we are building a school of the future that will prepare students to pursue their ambitions with confidence and preparation, while making learning engaging and fun.
About the Role
The Go to Market (GTM) Manager is part of the Growth team, which leads the Schools program. This role will play a pivotal role in building the school experience and bringing it to the market.
Responsibilities
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Commercial: Develop product-market fit (PMF) strategy, GTM planning, offering design, and pricing.
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GTM: Drive discovery and enrollments for schools.
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Student Experience: Design the experience architecture and delivery.
Key Tasks
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GTM Strategy & Execution: Design and manage the go-to-market strategy for Noon Schools, including market positioning, target segments, value propositions, offerings, marketing strategy, and messaging.
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User Growth: Create and manage acquisition and engagement channels, both digital and offline.
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Sales Management: Lead a high-performing and empathetic sales team, covering both telesales and field sales.
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User Experience Management: Build and manage user journeys to ensure a superior learning experience for students, covering acquisition, engagement, and retention.
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Marketing: Develop creative and communications strategies that resonate deeply with our target segments, including students, parents, government, and schools. This will require strong user insights and alignment with our GTM strategy.
Requirements
- Minimum of 5+ years experience in marketing, commercial, product, or growth roles. Startup experience is a plus.
- Demonstrated high empathy and innate ability to understand and manage user behavior effectively.
- Proven bias for action with the ability to effectively organize and execute strategies
- Strong market and marketing acumen, with experience in product launches and market expansions being a plus. Knowledge of sales operations and team management is a plus
- Proficiency in Arabic and English with a deep understanding of context, tenor, and tone in both languages.
- Excellent problem-solving abilities with exceptional analytical skills.
The opportunity to work within an innovative start up in its initial stages and help shape our success globally Work with a team who believes in STUDENT FIRST, you will have an opportunity to build the first (BE ORIGINAL) Open Social Learning Platform that can impact millions of students across the globe A working environment where you can look at things differently and challenge and offer solutions and that also offers you a freedom to commit ‘n’ number of first time mistakes – NEVER DEPRIVE A LEARNER Complete ownership and responsibility for the success of your autonomous team across all scope of works – OWN IT and BE BOLD An opportunity to work with a bunch of Young, Smart, Driven, and Dynamic people who are committed to go BEYOND SELF and solve business challenges Work closely with the leadership team who live by the value of BE BETTER EVERYDAY to help grow an amazing organisation Help us to build the future of education!
About Diversity & Inclusion
At Noon, we respect and value differences. We know that when people from different backgrounds and with different points of view work together, we create the most value – for our clients, our people, and society. We’re so lucky to live in a society where differences are celebrated, so we’d expect nothing less from our teams. That means whatever your race, religion, sexual orientation, or gender, this is a place to feel at home, express yourself freely, and make your mark. Noon is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of age, disability, gender identity, marital status, race, colour, ethnicity, religion, sex, national origin, or sexual orientation. We aim to be truly representative of the world and for each and every employee to feel respected.
About Noon Academy
Noon Academy is the leading edtech platform in the Middle East, with over 12 million students and teachers using our app to learn, teach, and collaborate. We have recently raised $41 million in Series B funding to expand our reach and impact in the region and beyond. We are on a mission to transform the physical classroom experience by introducing our highly engaging social, group-based learning and AI to make learning fun and improve learning efficacy. Our ultimate goal is to provide access to the best teachers to every student even if that teacher is only available virtually. We believe we can do this if we blend AI, peer-to-peer learning, and a carefully designed physical space.
Riyadh, Cairo
Go To Market Manager
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