The growing demand for consumer electronics is a worldwide phenomenon that shows no sign of slowing down. However, this growth is mirrored by a need to dispose of this equipment when it reaches the end of its useful life. Some countries are better able to deal with this discarded equipment and to minimize the potentially harmful environmental impacts, through legislation and regulation. Currently, Saudi Arabia recognizes this and is party to the Basel Convention to control illegal and uncontrolled movements of wastes internationally to reduce bad practices and impact on the environment. Tadweer, Saker Al Jazirah and Rotoub recognized this need in the market and in 2012 formed the Joint Venture, Holoul Electronic Recycling Treatment Company. Holoul will meet this need for Saudi Arabia and the MENA region. The products from the processes will be returned into the marketplace in an environmentally sustainable way. Holoul is strategically located to service the Kingdom of Saudi Arabia with a presence in major cities and is the first of its kind in the Kingdom, providing an environmentally sustainable solution for the ever growing problem of Waste Electrical & Electronic Equipment (WEEE).