Location Jeddah, Mecca Region, Saudi Arabia
JOB TITLE GCC Rare Disease Senior Brand Manager
ABOUT ASTRAZENECA
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.
ROLE SUMMARY
AstraZeneca is accelerating the expansion of our geographical footprint in rare diseases following the acquisition of Alexion in 2021. Rare diseases are a high-growth therapy area with rapid innovation and significant unmet medical need. Over 7,000 rare diseases are known today – yet less than 1% of them have an approved treatment.
As we begin to build our position as a Rare Disease leader, we seek a Rare Diseases Brand Manager to join our Commercial Team in KSA. The Brand Manager is a full-time position, responsible for developing and implementing rare disease brand strategies across GCC countries.
The Brand Manager will work very closely with the Franchise Head to deploy and adapt the AZ brand strategy to the local markets, including tactics and execution.
The Brand Manager reports to the Franchise Head
The Brand Manager will develop strategy for assigned portfolio: brand planning process, brand positioning in context of competitive landscape (messages, programs, key initiatives)
What you’ll do
Develops and coordinates implementation of marketing programs for assigned brand(s)including cost management Ensures launch readiness and planning of key activities pre/post launch. Builds solid marketing mix through delivery of appropriate channels. Proposes and supports design of appropriate programs to deliver excellence in customer experience Develop robust understanding of the patient journey to design tailored programs tackling the gaps within, with special attention to patient finding activities Leads forecast during business planning process. Input to market research plan and monitors KPIs for brand dashboard Contributes for development and implementation of KOL management plan Lead identification and development of marketing best practices and support implementation on the local market Demonstrates business ethics and ensure active respect of values, business ethics, local laws, policies and Marketing procedures. Ensures all activities and responsibilities are carried out in compliance with the high standards of ethics and integrity required by the Code of Conduct, supporting Policies and Standards and Company Values to protect and enhance long term performance and reputation Manage advertising and other support agencies in implementing global communication tools and in developing local marketing materials, including promotional materials for the field team. Establish and maintain quality and trustful contacts within the relevant medical community, with opinion leaders, influencers and deciders, in compliance with local requirements: have frequent contact with field team, HCP and KOLs Support field teams’ execution of promotional events from concept design to content delivery Other duties within position’s scope, as assigned by Line Manager
Only applications based in KSA will be considered.
Essential for the role
Leadership skills, potential to develop in a more senior role 2-5 years of Brand management experience within an innovative pharmaceutical company with focus on speciality care businesses 5 - 10 years’ industry experience, preferably in niche markets/orphan drugs. Product launch experience a plus Medical Degree desirable, MBA a plus Availability for local travel Flexibility & adaptability Solid understanding of marketing concepts Very good presentation skills – for senior audience Excellent KEE management Resilience to work effectively in a fast-changing environment Experience in the pre & post launch marketing of pharmaceutical products Able to act and influence at a senior level Evidence of excellent skills in communication, influencing and projects tactical management Very good command of English
Desirable for the role
Advanced degree(s) in business or science. Rare Disease experience is preferable but not mandatory. Experience in Haematology/Oncology/Nephrology will be an advantage
At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.
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AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
Transcript
The majority of my day is spent discussing my products with the customers that are on my call list and essentially talking to everyone in that office about the needs of their patients and how the products that I have to promote can help address those needs. And that's talking to everyone, from the front desk person all the way to the doctor and anyone in between who has a need to help a patient in the disease state that I promote. Generally, I make between 8 to 10 calls a day. Some of those are scheduled, some of them are not. I do have meetings where we go to prepare, either with new information, and sometimes those are on a national level, sometimes they're on a local level. Additionally, I'm a part of several different teams within our region, so I have meetings from time to time. Those are usually either at the beginning of the day or later in the day. And we do trainings. But generally speaking, each day, I spend the majority of my time talking to customers about why our products can help them meet the needs of their patients, that's the bulk of my day. And I love it 'cause I love that I'm somewhere different every day, but talking about great products and helping patients get the medications that they need.
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