Field Marketing Manager

As the Field Marketing Manager, you will lead the planning and execution of targeted field marketing initiatives, including events, conferences, channel marketing and account-based marketing (ABM). Collaborating closely with sales, product, strategy and marketing teams, your primary goal will be to drive regional demand generation and customer engagement. You will also ensure the successful execution of on-the-ground campaigns and foster brand awareness.

Client Details

Revolutionising customer interactions with cutting-edge AI, this company transforms data into actionable insights, driving efficiency and personalised experiences at scale.

Description

Field Marketing Strategy:

● Develop and execute regional field marketing plans to drive awareness and lead generation.

● Align strategies with sales teams for account-based marketing and targeted outreach.


Event Management:

● Oversee the planning, logistics, and execution of trade shows, conferences, and other field events.

● Evaluate event success through key performance metrics.


Channel Marketing Support:

● Collaborate with channel partners to implement co-marketing initiatives that drive joint success.

Cross-Functional Collaboration:

● Work with internal teams to ensure field activities align with overall marketing and sales objectives.


Budget Management:

● Manage field marketing budgets efficiently, ensuring maximum ROI.


Performance Monitoring:

● Analyse the effectiveness of field marketing campaigns and continuously refine strategies based on data insights.

Profile

QUALIFICATIONS :

● Bachelor's degree in Marketing, Business, or related field. Master's degree preferred.

● 3-5 years of experience in field marketing, ABM, and event management.

● Strong project management and organisational skills.

● Proficiency in CRM and marketing automation tools.

● Fluent in Arabic and English (spoken and written).

● Experience in the technology sector is a plus.

● Excellent communication and interpersonal skills

Job Offer

We offer a dynamic and supportive work environment with opportunities for personal and professional growth. The successful candidate will enjoy a competitive salary, comprehensive benefits package, and the chance to work with a talented and innovative team.