About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
Soon to be one of the region’s foremost luxury beachside destinations, The Red Sea will comprise of the idyllic natural islands and lagoons across 200 kms of coastline along the western coast of the Kingdom of Saudi Arabia, between the cities of Umluj and Al Wajh. The new Four Seasons Resort will be located on Shura Island, the hub of the development and home to a yacht marina, leisure and lifestyle facilities, retail offerings, 18-hole golf course and more. The Red Sea destination is being built with sustainable practices and tourism at its core, with the masterplan being informed by an impressive marine spatial planning simulation to model the environmental impact of development and operations to minimize over-tourism while providing guests with an exceptional travel and lifestyle experience. The destination will also rely on renewable energy and will only develop a small portion of the islands with expansive dedicated conservation zones. The new Four Seasons Resort will offer approximately 149 rooms and suites, all with uninterrupted views over white sand beaches and crystal-clear waters. The property will also feature six restaurant and lounge outlets, meeting and events spaces, a marine discovery centre, Kids for All Seasons space and much more. Whether looking for rest and relaxation or sport and water activities, there will be something for everyone, including a full-service spa with a hammam, tennis courts, three outdoor pools with cabanas, and two separate beaches for families and adults perfect for soaking in the sun or diving down to explore the coral reefs.
Location: Four Seasons Resort and Residences at the Red Sea, Kingdom of Saudi Arabia (Pre-opening)
About the role
A leadership role with direct accountability for Four Seasons Resort and Residences at the Red Sea.
Responsible for the development and execution of an annual strategic Public Relation, social media and Marketing Communications plan that supports business goals and promotes programming, experiences and offerings of the assigned Property.
Understand the Hotel’s marketplace, key consumer trends and competitive landscape to devise data-led PR and Marketing Communications strategies that drive competitive edge and market share gains for the assigned Hotel.
Act as a subject matter expert to enable insight-led decision-making, create impactful integration, and develop messaging and storytelling opportunities within the assigned Hotel.
Partner with key business stakeholders and department heads to forge alliances and establish seamless consumer experience supported by all functions.
Responsibilities:
- Leverage in-market intelligence, consumer insights and provide strategic recommendations to enable data-led decision-making.
- Establish a robust success measurement framework ensuring activities are monitored and optimized against the pre-established KPIs.
- Conduct monthly performance reviews with third-party agencies to establish a forward-looking approach to marketing planning, ensuring digital opportunities are maximized.
- Monitor Hotel’s and competitor media coverage, social media, as well as online reviews for more in-depth market insight.
- In collaboration with the Commercial Director, own the definition and delivery of the annual PR, social media and Marketing Communications strategy and tactical plans for the assigned Hotel. Includes the development of insight-led strategies and tactical roadmap, multi-channel campaigns, acquisition and conversion-focused digital and direct marketing activities, media and influencer relations, storytelling, and content creation.
- Participate in the crafting of the Hotel’s annual business plans, including setting actions and budgets for PR and social media and Marketing Communications programs and tactics.
- In collaboration with the Commercial Director, define the property positioning framework, ensuring it is outward-looking, built on insights and reflective of brand DNA.
- Create annual planning calendars covering all aspects of Hotel PR, Social Media and Digital Marketing initiatives and campaigns ensuring activities are relevant and timed to support Hotel’s commercial goals.
- Ensure global brand initiatives and campaigns are fully leveraged to showcase Hotel’s relevant offerings in the local market.
- Identify and explore in-market partnership opportunities to unlock access to additional PR, social media, Marketing and commercial opportunities.
- Manage budget and expenses associated with PR, social media, Marketing Communications plans.
- Oversee and optimize online and offline presence of the Hotel, including the development of integrated PR, social media and Marketing Communications activities that generate differentiating stories and fuel brand equity.
- In collaboration with Global and Area Marketing teams, develop DNA-infused ownable destination content that taps into search intent and showcases the Hotel’s distinct offerings and experiences.
- Ensure all Hotel PR, social media and Marketing Communications content, including photography, video, press room, advertising, direct mail assets, and collateral, is in keeping with brand guidelines.
- Responsible for editorial direction and presence of the Hotel across PR, social media and Marketing Communications, ensuring content is rooted in the property positioning, and is in keeping with brand aesthetics and tone of voice.
- Engage in media relations by actively managing professional relationships with local and regional media and influencers. Includes hosting media visits, pitching targeted story ideas, organizing fam trips and photoshoots, entertaining key media and influencer contacts and responding in a timely way to media enquiries.
- Play a key role in the Hotel’s reputation management by keeping track of public attitudes, flagging possible consequences of decisions, developing key messages, managing issues, and crisis communications, working in collaboration with Corporate teams as needed.
- Proven ability to manage relationships with third-party agency partners, guide them in business strategy and tactics, manage activities, and keep them informed of relevant news and updates to drive commercial performance.
- Oversee the Hotel’s social media content strategy and manage property social media channels.
- Responsible for curation of UGC and influencer/content creator assets that are brand-elevating and reflective of the Four Seasons aesthetic, leveraging approved brand tools and templates.
- Use a strategic approach in overseeing the Hotel’s community relations, CSR initiatives, internal communications and other activities specific to the Hotel and its VIP guests.
- Ensure content opportunities are fully leveraged across all owned and earned platforms, including FS.com, FS App, In-language sites, and B2B platforms (preferred partner website, B2B communication tools and newsletters, etc.
- Ensure Hotels leverage the full range of global Marketing and Digital Programs including SEO, PPC, Paid Social, Display, Programmatic.
- Define an annual digital marketing and direct marketing strategy and plans by working closely with the Director of Marketing and Director of Revenue in identifying key opportunities and gaps in business.
- Works closely with the F&B and Spa teams to develop promotional and marketing activities and calendars to stimulate and capture revenue opportunities.
- Devise customer acquisition tactics to build local database, while maintaining compliance with privacy guidelines
What you bring
- University degree (Bachelor minimum) .
- 3/5 years of experience in related fields.
- Depth of experience in Public Relations and Marketing Communications .
What we offer:
• Competitive Salary, wages, and a comprehensive benefits package
• Excellent Training and Development opportunities
• Complimentary Accommodation at other Four Seasons Hotels and Resort
• Complimentary Dry Cleaning for Employee Uniforms
• Complimentary Employee Meals
