About us
InterContinental Hotels & Resorts has delighted luxury travellers since 1946, serving as a meeting place for heads of state, a setting for world-changing speeches, and the impetus for some of the most famous love stories of all time.
The brand has become synonymous with bold exploration, travel, and cultural discovery. InterContinental The Red Sea Resort exemplifies these attributes. Set within one of the world’s most ambitious luxury tourism developments amidst an archipelago of over 90 pristine islands, the hotel offers guests sweeping views of the Red Sea and a discreet barefoot luxury immersed in nature experience.
InterContinental The Red Sea Resort’s 210 rooms provide immediate beach access; allowing guests to step out on to the sands of the Red Sea from the patio. Moreover, the resort features five different gastronomic experiences, sprawling pools and recreational facilities, a spa, a health club and curated meetings and events spaces for leisure, business travellers and groups.
With the worldliness that travel brings, every stay will take your imagination to places you’d never expect!
Director of Marketing
DUTIES & RESPONSIBILITIES:
• Manage the key Marketing Communication processes at hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to IHG Marketing Communications standard operating procedures
• Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities
• Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity
• Develop media contacts, manage media relations, and organize media activities to promote good publicity and drive hotel awareness.
• Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community
• Manage hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts
• Develop hotel and marketing collaterals according to Brand standards for promotions
• Manage IHG Hotel Content Manager system to update text and images that optimizes the content quality and best represents the Brand standards
• Manage hotel image database from official hotel photos, event photos, staff photos to use in hotel promotion
• Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database
• Development and implementation of branding according to InterContinental guidelines and marketing plans for new product / service launches working closely with Field Marketing Services, Operations, Sales, and appointed agency.
• Development and management of the annual advertising plan (traditional and social), working with appointed agency.
• Manage the reputation and awareness of the hotel in KSA , GCC and key feeder markets
• Monitor awareness of competitor activities and use the information to develop Marketing strategies
• Conduct weekly marketing meetings to understand progress of jobs on file.
• Manage and develop the marketing Team, comprising an digital marketing manager, marketing executive and graphic designer.
FINANCIAL RESPONSIBILITIES
• Prepare and manage the department’s Marketing budget as part of Business Planning:
- Assist Commercial Director in preparing all Marketing sections of the Sales & Marketing department annual budget
- Assist Commercial Director in monitoring Marketing revenue targets and controlling Marketing costs to ensure performance against budget
- Assist Commercial Director in preparing the hotel’s short term and long term strategic plan for all Marketing priorities
HUMAN RESOURCE RESPONSIBILITIES
Support Commercial Director and Director of Human Resources to maximize Sales and Marketing staff resources
- Assist in recruiting in line with company guidelines
- Prepare detailed induction program for new staff
- Implement department standards and procedures
- Regularly communicate with staff to maintain good relations
QUALIFICATIONS AND REQUIREMENTS
Bachelor's degree in marketing, Mass Communications, Media or related field is preferred.
Expected to possess the following skills:
• Demonstrated ability to interact with and present to customers, employees and third parties that reflects highly on the hotel, owning company, the Brand and IHG.
• Proven ability to lead, manage and motivate a team
• Able to manage projects with different financial budgets and performance objectives
• Strong time-management skills and able to multi-task
• Strong writing skills in Arabic and English
• Numbers savvy and can manage monthly P&L
• Proficient in the use of all Microsoft Office software
• Proven ability to work with external vendors to deliver objectives
• At least 5 years of relevant work experience with luxury hotels.
What you can expect from us
We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including a full uniform, impressive room discounts and some of the best training in the business.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.
So, join us and you’ll become part of our ever-growing global family.