Job Description
Octopus by RTG is the tech outsourcing and hiring arm of Robusta Technology Group. In partnership with a leading insurance company committed to providing exceptional digital experiences to the customers. We are seeking a highly skilled Digital Media Performance Manager to lead our partner organization's digital marketing efforts and drive growth through data-driven strategies.
Role Overview:
As the Digital Media Performance Manager, you will be responsible for overseeing and optimizing our digital marketing campaigns across various channels. You will lead a team of specialists in digital performance, analytics, and marketing automation, while also collaborating with a third-party performance agency. Your primary goal is to maximize customer acquisition, retention, and revenue through effective digital marketing strategies.
Key Responsibilities:
Strategic Leadership:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Oversee the planning, execution, and optimization of digital media campaigns.
- Collaborate with cross-functional teams to ensure seamless integration of marketing efforts.
Team Management:
- Lead and mentor a team of digital marketing specialists, including a digital performance specialist, analytics expert, and marketing automation specialist.
- Delegate tasks effectively and provide guidance to ensure team success.
- Foster a collaborative and high-performing work environment.
Campaign Management:
- Manage digital media budgets and allocate resources efficiently.
- Monitor campaign performance metrics and make data-driven adjustments to optimize results.
- Utilize advanced analytics tools to track key performance indicators (KPIs) and measure campaign effectiveness.
Conversion Optimization:
- Conduct A/B testing and other optimization techniques to improve conversion rates across the customer journey.
- Analyze user behavior and identify opportunities for improvement.
- Collaborate with the product and development teams to enhance the customer experience.
Analytics and Reporting:
- Ensure accurate and timely reporting on campaign performance.
- Provide actionable insights to inform marketing decisions.
- Develop and maintain a robust analytics framework.
Marketing Automation:
- Implement and manage marketing automation programs to drive customer engagement and loyalty.
- Create personalized customer journeys and nurture leads through targeted campaigns.
- Optimize email marketing strategies for maximum impact.
Third-Party Agency Management:
- Oversee the performance of the third-party performance agency.
- Ensure alignment with company goals and effective collaboration.
- Evaluate agency performance and make recommendations for improvement.
