Overview:
Elm Way is a premier online academy focused on elevating the skills of healthcare professionals and prepare them for professional exams. We offer comprehensive training programs that are flexible, accessible, and tailored to meet the unique needs of the healthcare industry.
We are seeking a creative and strategic Digital Marketing Specialist to join our team. In this part-time role, you will play a critical role in enhancing our digital presence, driving engagement, and expanding our reach within the healthcare education sector. This is an online job with a flexible part-time mode.
Key Responsibilities:
- Develop and manage digital marketing campaigns to promote our online courses on Snapchat, TikTok and Instagram.
- Create and optimize content across various digital platforms, ensuring alignment with SEO and keyword strategies.
- Collaborate with influencers and partners to enhance brand visibility and credibility.
- Analyze and report digital marketing performance, providing insights and recommendations for improvement.
- Proven experience in digital marketing, preferably within the healthcare or education sector.
- Strong understanding of SEO, content creation, and graphic design.
- Background in healthcare marketing or medical training centers is highly desirable.
- Experience in engaging with micro-influencers and managing community interactions.
- Excellent communication skills and the ability to work collaboratively in a remote setting.
Elmway’s Online Academy was founded with a vision to bridge the gap between aspiring professionals of all fields and their career goals. Recognizing the critical need for high-quality education and training across various sectors, our academy was established to provide comprehensive and accessible learning solutions for individuals preparing for crucial professional exams. While we plan to expand our offerings in the future, we are currently focusing on the healthcare sector with our initial suite of three specialized courses: the Saudi Nursing Licensure Exam, the Electrocardiogram (ECG) Technician Program, and the Patient Care Technician (PCT) Program.
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