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Digital Marketing Specialist

Yesterday 2025/01/18
Saudi nationals
Full Time Employee · Min 3 Years of Experience
500 Employees or more · Automotive Dealership & Distributor

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Job Description

The Digital Marketing Specialist plays a crucial role in enhancing the online presence of our automotive dealership and distributor. This position involves developing and implementing effective digital marketing strategies to attract and engage customers, ultimately driving sales and brand awareness. The ideal candidate will have a strong understanding of digital marketing tools and techniques, along with a passion for the automotive industry.

Responsibilities:

  1. Develop and execute comprehensive digital marketing campaigns across various platforms, including social media, email, and search engines.
  2. Analyze and report on the performance of digital marketing initiatives, utilizing data to optimize strategies.
  3. Manage the dealership's website content, ensuring it is up-to-date and optimized for search engines.
  4. Collaborate with sales and service teams to create targeted marketing materials that resonate with our audience.
  5. Conduct market research to identify trends and opportunities within the automotive industry.
  6. Engage with customers through social media channels, responding to inquiries and fostering community interaction.
  7. Monitor competitor activities and industry developments to stay ahead of trends.
  8. Assist in the planning and execution of promotional events and campaigns.
  9. Manage budgets for digital marketing initiatives, ensuring effective allocation of resources.
  10. Continuously seek opportunities for professional development and stay updated on the latest digital marketing trends.

Preferred Candidate:

  1. Proven experience in digital marketing, preferably within the automotive sector.
  2. Strong analytical skills with the ability to interpret data and make informed decisions.
  3. Excellent communication and interpersonal skills.
  4. Creative mindset with a passion for innovative marketing strategies.
  5. Ability to work independently and as part of a team.
  6. Familiarity with SEO, PPC, and social media advertising.
  7. Strong organizational skills and attention to detail.
  8. Proficiency in digital marketing tools and software.
  9. Ability to adapt to a fast-paced environment.
  10. Fluency in both Arabic and English is a plus.

Skills

  • Proficient in Google Analytics and other analytics tools.
  • Strong understanding of SEO and SEM strategies.
  • Experience with social media management and advertising.
  • Knowledge of email marketing platforms and best practices.
  • Ability to create engaging content for various digital platforms.
  • Familiarity with graphic design tools such as Adobe Creative Suite.
  • Excellent project management skills.
  • Strong written and verbal communication skills.

Preferred Candidate

Years of Experience
Min: 3
Residence Location
Western Province,Saudi Arabia
Nationality
Saudi Arabia
Degree
Bachelor's degree / higher diploma
Age
Min: 26 Max: 38
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United Motors Group
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Welcome to the United Motors Group (UMG), a prominent and trusted player in the automotive industry in the Kingdom of Saudi Arabia since 1986. Throughout the years, we have earned a reputation for excellence, reliability, and unwavering commitment to our customers. United Motors Group serves as the exclusive Holding Company for the renowned Kia Brand, covering the 7 Western Provinces of Saudi Arabia. Additionally, we proudly represent the JETOUR Brand across all regions of KSA. Our portfolio also includes the recently established Multi Franchise Aftersales Business, FixAuto (Quick Service & Collision) and Repair2Care operating throughout the country. At UMG, our customer-centric approach remains the cornerstone of our success, fostering strong and lasting relationships with those we proudly serve. Join us as we continue our journey, committed to delivering exceptional products and services, driven by our passion for automotive excellence.

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