Digital Marketing Manager

Skills

Strategy & Planning:

• Develop and execute a comprehensive digital marketing strategy, with a particular focus on app marketing and user acquisition.
• Oversee the company’s digital presence, ensuring brand consistency across all channels.
• Identify and leverage new digital trends, technologies, and advertising platforms to enhance marketing efforts.
• Develop and manage the media buying strategy, ensuring optimal ad placements and cost efficiency.

App Marketing & Performance Optimization:

• Lead and optimize app marketing campaigns, including App Store Optimization (ASO), in-app advertising, and performance tracking.
• Drive user acquisition, retention, and engagement strategies through paid and organic channels.
• Analyze app performance metrics to ensure continuous optimization and maximize ROI.

Media Buying & Digital Advertising:

• Plan, execute, and manage media buying across various platforms (Google Ads, Meta Ads, Snapchat, TikTok, Twitter, YouTube, and programmatic advertising).
• Optimize performance marketing campaigns, including PPC, display, paid social, and retargeting strategies.
• Work with media agencies and partners to ensure effective ad placements and budget allocation.

Social Media & Content Marketing:

• Oversee and optimize social media strategies to maximize engagement, reach, and lead generation.
• Collaborate with creative teams to produce high-quality digital content, including video, static, and interactive media.
• Utilize influencer marketing and strategic partnerships to amplify brand visibility.

Media Production & Brand Content Development:

• Work closely with production teams to oversee the development of video content, photography, and creative assets for digital marketing.
• Ensure high-quality multimedia content that aligns with brand messaging and marketing objectives.
• Manage and coordinate content creation for paid and organic channels.

Data Analysis & Optimization:

• Track, analyze, and report on key performance indicators (KPIs) for all digital campaigns, with a strong focus on conversion and ROI.
• Utilize tools like Google Analytics, Firebase, Adjust, and other attribution platforms to measure campaign effectiveness.
• Implement A/B testing and data-driven optimizations to continuously improve campaign performance.

Leadership & Team Management:

• Lead and mentor a team of digital marketing specialists, performance marketers, content creators, and designers.
• Foster a high-performance marketing team by providing guidance, feedback, and continuous training.
• Work cross-functionally with sales, product, and creative teams to align marketing strategies with business goals.
• Manage relationships with external agencies, vendors, and media partners.

Requirements & Qualifications:

• Bachelor’s degree in marketing, Business, Digital Media, or a related field.
• 7+ years of experience in digital marketing, with a strong background in media buying, performance marketing, and app&website marketing.
• Proven experience in the Saudi market, with a deep understanding of local consumer behavior and digital advertising trends.
• Expertise in Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Twitter Ads, and programmatic advertising.
• Strong knowledge of ASO, app user acquisition strategies, and mobile performance tracking tools (e.g., Firebase, Adjust, Appsflyer, GA4).
• Experience in social media marketing, influencer marketing, and digital content production.
• Solid experience in media production and creative asset development.
• Strong leadership and team management skills, with experience in leading cross-functional teams.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Arabic language proficiency is preferred; English fluency is required.