Job Description
About the job
As a Digital Marketing Manager, you will be responsible for developing, executing, and managing the company's comprehensive digital marketing strategy. This will include lead generation, SEO/content marketing, SEM, PR, affiliate marketing, social media, and email campaigns. Your primary responsibilities will be to 1) drive inbound lead generation and conversion, focusing on high-value accounts (Enterprise & Government), and 2) establish the company as a leader in the field of digital trust.
About the company
Saudi start-up company making e-signatures easy and secure. They help companies save time and build trust online by streamlining agreement signing for everyone involved with the integration with Nafath for more security and authentication.
Skills
Job Responsibilities
Lead Generation & Digital Growth
- Optimizing and scaling the marketing funnel to drive high-quality inbound leads and enhance customer acquisition.
- Designing and implementing digital campaigns across SEO, SEM, content marketing, social media, and email.
- Managing paid media channels (Google Ads, LinkedIn Ads, etc.) to ensure maximum ROI.
- Overseeing the creation of key marketing assets, including website content, blogs, videos, email campaigns, and customer success stories.
- Executing account-based marketing (ABM) strategies targeting Enterprise & Government accounts.
Thought Leadership & Brand Awareness
- Establishing the company as a leader in digital trust through strategic content, PR efforts, and industry partnerships.
- Producing thought leadership materials such as whitepapers, reports, and executive-level blogs.
- Securing media placements and PR opportunities in relevant industry publications.
- Engaging with industry influencers and partners to drive brand recognition and visibility.
Campaigns, Events & Community Engagement
- Planning and executing marketing campaigns that align with organizational goals and industry trends.
- Leading event marketing initiatives, including webinars, industry conferences, and sponsorships.
- Identifying and cultivating strategic partnerships with associations, industry bodies, and thought leaders.
- Building and nurturing a community of engaged users and brand advocates.
Performance & Analytics
- Tracking and analyzing key performance indicators (MQLs, conversions, CAC, ROI) to continually refine marketing strategies.
- Utilizing analytics platforms (Google Analytics, HubSpot, etc.) to inform data-driven decision-making.
- Continuously testing, optimizing, and refini
Preferred Candidate
Years of Experience
Min: 3 Max: 20
Degree
Bachelor's degree / higher diploma
