Job Description
Company DescriptionMövenpick Hotels & Residences is in the “moments” business. We’re intimately involved in important times in our guests lives. And you never know when a moment can be made. A simple smile in the lobby can create the positivity that turns a business trip into a new business celebration. An insider tip on the best way to spend a day can make an entire holiday. A romantic dinner for two can lead to a longer-term partnership.It doesn’t take much to make a moment. Just to be genuine. And human. And warm. And take steps to do the ordinary in an extraordinary way.We understand that this vision cannot be achieved without great people who create and support work environments designed to produce exceptional results. Job DescriptionThe key objective of the positionwill be to support the execution of the Hotel’s Digital Marketing and E-commerce strategy including but not limited to content updates, Social media management, email marketing.Reporting directly to Director of Marketing or Digital Marketing Manager and reporting dotted line to Regional E-commerce.Main responsibilities: Assist the Digital Marketing Manager in developing initiatives for the hotel key feeder markets to increase traffic on Direct channelsManaging the creation and publishing of relevant, original, high-quality contentUpdate and optimize the Hotel content on Direct, Indirect channels and online listingsReview and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appealManage the active presence of the property on Social Media channelsMonitor and optimize Traffic Acquisition levers at Hotel level including but not limited to SEO, Display, Paid Social, MetasearchSupport the execution of the emailing calendar for Rooms, F&B and other outlets in line with the strategy and corporate guidelinesProvide creative ideas and best practices for content marketing and social mediaDeliver monthly and quarterly reports on web performanceMonitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all online distribution channelsMonitor and reply to online reviewsQualificationsA minimum of 2 years of experience in E-Commerce / Digital Marketing in Hospitality or RetailA degree in Hospitality Management or Marketing and CommunicationsExcellent English, both verbal and writtenStrong understanding of current digital marketing concepts, strategy and best practiceTeamwork SkillsCustomer FocusedEnergetic and passionate to work
