Chief Marketing & Sales Officer

Job Responsibilities:     

We are currently seeking a Chief Marketing & Sales Officer to assume overall responsibility of the company’s Business Development function, by ensuring generation and securing of new business and retention of renewal businesses. Ensure consistent achievement of company’s business & operational objectives in a profitable manner, consistent with high standard of professionalism, client satisfaction and complete adherence to company’s core values.

What you will do:

• Drive the introduction & development of new insurance products which meets the changing business requirements in the local and international market.

• Plan, analyse and develop strategies and actions in order to secure new/renewal of direct business and business through brokers / agents to enhance market share. Monitor the performance & control the business developed through these sources.

• Develop an effective marketing strategy in consultation with the CEO and other members of the management team and prepare plans to implement the same in an efficient manner in order to enhance the image, market share and goodwill of the company.

• Prepare effective plans and monitor the performance and control the business generated through designated agencies to increase the profitability of the company.

• Analyse collated information about business, competitors & market conditions and generated relevant data from management reports and formulate overall functional strategies.

• Promote & develop a culture of a high level of customer satisfaction. Ensure all leaders of the business development function diligently drive this culture in their respective teams.

• Ensure achievement of underwriting profit, higher return on investment and gross premium targets as budgeted.

• Monitor the recruitment of highly motivated and experienced field and sales staff.

• Review continuously the schemes of the Business Development Managers to ensure competitiveness.

• Maintain regular personal contact with major prospective clients in order to ensure good relations and promote the name and integrity of the company as one of the leading companies in the market.

• Provide for profitable future growth by ensuring effective exploitation of new markets and introduction of new types of insurance covers. Maintain and develop relations with international and local clients and explore possibilities of territorial expansion.

• Lead in the development and implementation of marketing policies and strategic planning. Ensure the commitment of salesforce to corporate vision, values & strategies. Recruit, direct and develop leaders within the business development function and manage their performance.

• Ensure that technology is optimally leveraged for the enrichment of sales processes and delightful customer experience.

• Ensure that the premium dues from the clients are consistently reviewed & monitored in order to minimize the credit risk exposure.

• Drive Performance Management Review of Branches and BDMs
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