Job Description
Job Summary:
The Business Development Manager (BDM) will be responsible for driving business growth, forging strategic partnerships, and expanding the patient base for a specialized multinational diabetes care clinic in Riyadh. This role requires a deep understanding of the healthcare industry and the ability to develop and execute marketing, sales, and outreach strategies to position the clinic as a premier provider of diabetes care services.
Key Responsibilities:
1. Representation & Relationship Management
- Serve as the primary representative of the company in dealings with the Ministry of Health (MOH) and other governmental bodies to ensure compliance and strategic collaboration.
- Build and maintain strong relationships with insurance companies to secure favorable agreements and ensure smooth patient coverage.
- Develop partnerships with healthcare providers, hospitals, NGOs, and corporate organizations to enhance service offerings and referral networks.
- Stay updated on healthcare regulations, policies, and industry trends to ensure compliance and align business strategies accordingly.
2. Business Growth & Strategy
- Develop and implement a business development plan to increase patient inflow and expand clinic outreach.
- Identify new business opportunities, including partnerships with healthcare providers, insurance companies, and corporate wellness programs.
- Conduct market research and competitive analysis to identify trends, opportunities, and potential challenges.
3. Sales & Marketing
- Develop and execute targeted marketing campaigns to attract new patients and retain existing ones.
- Collaborate with the marketing team to enhance the clinic's online and offline presence, including digital marketing, social media, and community engagement.
- Organize health awareness programs, events, and corporate health initiatives to promote diabetes care services.
4. Revenue & Financial Growth
- Identify and pursue opportunities to increase service offerings and revenue streams.
- Work with finance and operations teams to ensure cost-effective service delivery and competitive pricing models.
- Track and analyze key performance indicators (KPIs) related to business development and revenue generation.
5. Operational Support
- Work closely with clinical and administrative teams to ensure seamless service delivery aligned with business goals.
- Provide insights and recommendations to improve patient experience, operational efficiency, and service offerings.
- Monitor customer feedback and implement strategies to enhance patient satisfaction and retention.
Skills
Educational Background:
- Bachelor’s degree in Business Administration, Healthcare Management, Marketing, or a related field.
- MBA in healthcare business development is a plus.
Experience:
- 7+ years of experience in business development, sales, or marketing in the healthcare industry
- Prior experience working with clinics, hospitals, pharmaceutical companies, or insurance providers is preferred.
Technical & Industry Knowledge:
- Strong understanding of healthcare services.
- Knowledge of health insurance policies, medical partnerships, and patient referral systems.
- Familiarity with government healthcare regulations and compliance requirements.
Skills & Competencies:
- Strong sales and negotiation skills to secure partnerships and increase patient acquisition.
- Excellent communication and relationship-building skills with healthcare professionals and corporate clients.
- Proficiency in digital marketing, CRM tools, and data analysis to track business performance.
- Ability to develop and execute marketing campaigns and outreach programs.
- Strategic thinker with strong problem-solving and analytical skills.
