Role Overview
YOYI is seeking an accomplished and dynamic Business Development Director to lead our expansion efforts in the MENA region. The successful candidate will play a critical role in driving business growth, forging strategic partnerships with agencies and channel partners, and championing YOYI’s solutions in the travel, hospitality, government and tourism vertical.
This role requires a combination of strategic vision, leadership, and hands-on execution to achieve our business objectives in this high-potential market.
Key Responsibilities
Strategic Growth:
- Develop and execute comprehensive business development strategies to penetrate and expand YOYI’s presence in the MENA market.
- Identify new revenue streams and growth opportunities through agencies, channel partners and direct client engagements.
- Collaborate with the senior management team to align regional goals with YOYI’s global business objectives.
Relationship Management:
- Build and maintain strong, long-term relationships with key stakeholders, including advertising agencies, channel partners, and industry leaders.
- Act as a trusted advisor and primary point of contact for partners, ensuring seamless communication and collaboration.
- Cultivate a deep understanding of partner needs and align them with YOYI’s offerings to maximize mutual success.
Industry Expertise:
- Leverage in-depth knowledge of the travel, hospitality, government and tourism vertical to design and deliver tailored marketing solutions that address client challenges.
- Monitor industry trends, competitive activities, and emerging technologies to position YOYI as a leader in the market.
- Actively participate in industry events, conferences, and networking opportunities to enhance YOYI’s visibility and reputation.
Team Collaboration:
- Work closely with cross-functional teams, including marketing, product development, and account management, to ensure the successful execution of campaigns and initiatives.
- Provide market insights and feedback to help shape product development and marketing strategies.
- At least 8 years of proven experience in business development, sales or related roles, with a strong focus on the MENA region.
- Bachelor’s degree in Business Administration, Marketing, or a related field. An MBA or equivalent advanced degree is a plus.
- Fluency in English is required; Proficiency in Arabic / Mandarin or other regional languages is highly advantageous.
- Demonstrated success in managing agencies and channel partnerships, preferably within the travel, hospitality, government and tourism vertical
- Experience in programmatic advertising or digital marketing solutions is a must.
- Exceptional interpersonal and communication skills, with the ability to influence and negotiate effectively.
- Results-oriented mindset with a proven ability to achieve and exceed targets.
Established in 2007, YOYI TECH exploits cutting-edge big data and AI technologies and establishes a Three-Cloud Product Matrix: Advertising Cloud OneDesk, Data Cloud LinkFlow, and Marketing Cloud Engage X, to help brands practice intelligent omnichannel marketing and achieve data-driven business growth. Through omnichannel data collection and ID mapping, multidimensional data analysis, and precise customer engagement, YOYI TECH has successfully provided services to 1000+ companies, including well-known names in China and abroad. It has committed to empowering marketers with data and technology, becoming a leader in the omnichannel intelligent marketing industry.