Job Description
An exciting opportunity awaits! We're seeking a dynamic Brand Specialist to join a top regional F&B client in Riyadh.
Reporting directly to the Brand Manager, you will develop and maintain a strong brand presence for the company and ensure consistent brand messaging across all channels to enhance brand equity and drive brand awareness.
- Develop and implement comprehensive brand strategies aligned with company objectives and market trends.
- Conduct market research and competitor analysis to identify brand opportunities and challenges.
- Define brand positioning, value proposition, and differentiation strategies.
- Oversee brand guidelines, ensuring consistent use across all marketing materials.
- Develop and manage brand assets such as logos, taglines, and visuals.
- Create compelling brand messaging tailored to target audiences.
- Plan and execute integrated marketing campaigns for brand initiatives, launches, and events.
- Collaborate with creative teams on campaign concepts and visual assets.
- Monitor and analyze campaign metrics to optimize performance and ROI.
- Track brand performance indicators like awareness, perception, and sentiment.
- Conduct audits and reviews to assess brand health and identify improvement areas.
- Use data insights and market research to refine brand strategies.
- Ensure internal stakeholders understand and embody brand values through training and workshops.
- Foster a brand-centric culture within the organization.
- Identify and manage strategic partnerships to align with brand values and audience.
- Negotiate and oversee brand collaborations, sponsorships, and co-marketing efforts.
- Leverage partnerships to boost brand visibility and credibility.
- Act as a brand spokesperson, maintaining media and influencer relationships.
- Develop press releases, stories, and media pitches to secure coverage.
- Manage crisis communication and reputation strategies when necessary.
Job Details
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Job Location
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Riyadh Saudi Arabia
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Company Industry
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Catering, Food Service, & Restaurant
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Company Type
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Recruitment Agency
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Job Role
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Marketing and PR
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Employment Type
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Full Time Employee
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Monthly Salary Range
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Unspecified
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Number of Vacancies
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1
Preferred Candidate
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Career Level
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Mid Career
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Years of Experience
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Min: 5 Max: 10
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Gender
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Male
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Nationality
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Saudi Arabia
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Degree
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Bachelor's degree / higher diploma
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Age
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Min: 25 Max: 32