Brand Manager

Key Responsibilities:Brand Strategy Development:·        Develop and implement comprehensive brand strategies to align with business objectives.·        Identify growth opportunities and market trends to enhance brand performance.·        Ensure a high standard of customer service across all locations.·        Address customer complaints and escalate unresolved issues as necessary.·        Implement strategies to enhance customer satisfaction and loyalty.Marketing Campaign Management:·        Plan, execute, and monitor integrated marketing campaigns across multiple channels.·        Collaborate with internal teams and external agencies to develop impactful advertising and promotional materials.Market Research and Analysis:·        Conduct market research to understand customer preferences, consumer behavior, market trends, and competitor activities.·        Analyze brand performance metrics and prepare reports with insights and recommendations.·        Adjust strategies based on data analysis to improve performance and ROI.Budget Management:·        Manage budgets for each location, ensuring cost control and efficient resource utilization.·        Monitor expenses and make recommendations to improve profitability.·        Track expenditures to maximize ROI and ensure budget compliance.Performance Monitoring:·        Utilize KPIs and analytics to assess ROI and identify areas for improvement.·        Monitor and evaluate the effectiveness of branding strategies and suggest improvements based on performance data.·        Identify and resolve operational issues to optimize efficiency and performance.Operational Management:·        Oversee daily operations across all locations within the assigned area.·        Ensure compliance with company policies, procedures, and standards.·        Collaborate with cross-functional teams (e.g., sales, product, PR) to ensure seamless execution of brand initiatives.·        Provide training and support to staff to maintain high levels of productivity and performance.·        Good knowledge of triangle workflow planning in kitchen design for restaurants, bakeries, and cafes.Sales Development:·        Drive sales growth by implementing strategies to meet or exceed targets.·        Develop promotions and incentives to boost sales and increase revenue.·        Support sales teams with materials and insights to enhance their effectiveness.Quality and Safety Responsibilities:·        Ensure all branding activities comply with quality standards and safety regulations.·        Monitor product quality and address any issues impacting brand reputation.·        Collaborate with quality assurance teams to implement improvements and maintain consistency.·        Develop and enforce safety policies related to promotional materials, packaging, and product handling.·        Conduct regular audits and inspections to identify potential risks and address compliance gaps.Reporting Requirements:Daily Reports:·        Sales performance summaries and daily revenue updates.·        Customer feedback and complaint logs.·        Inventory levels and replenishment needs.·        Operational issues and resolutions.Weekly Reports:·        Marketing campaign performance analysis.·        Budget tracking and expense summaries.·        Staff productivity and performance reviews.·        Competitor activity updates and market trends.Monthly Reports:·        Comprehensive brand performance analysis and KPI evaluation.·        Profit and loss statements with recommendations for improvement.·        Marketing ROI assessments and strategy adjustments.·        Detailed sales growth reports and forecasts.·        Quality and safety audit results.·        Strategic plans for upcoming months.Quarterly Reports: • Market analysis and submission of the expansion plan. • Strategic site selection for new branches.