Brand Manager

An exciting opportunity awaits! We're seeking a dynamic Brand Manager to join a top regional F&B client in Riyadh.

You'll report directly to the Marketing Brand Manager, lead a small team, and play a key role in building brand awareness, boosting customer engagement, and ensuring a consistent brand message across all marketing channels.

• Develop and implement comprehensive brand strategies that align with the company’s goals.
• Conduct market research to understand consumer behavior, preferences, and trends within the restaurant industry.
• Define and communicate the brand's unique value proposition and positioning in the market.
• Ensure consistency in brand messaging, visuals, and tone across all platforms, including digital, print, and in-restaurant experiences.
• Oversee the design and production of marketing materials, ensuring they adhere to brand guidelines.
• Collaborate with the creative team to develop and refine brand assets like logos, packaging, and promotional materials.
• Plan and execute integrated marketing campaigns to promote new menu items, seasonal offerings, and special events.
• Monitor and analyze the performance of marketing campaigns, adjusting strategies as necessary to achieve objectives.
• Coordinate with digital marketing teams to optimize online presence and engagement, including social media, email marketing, and the company website.
• Develop strategies to enhance customer experience and loyalty through brand initiatives.
• Manage customer feedback channels and use insights to improve brand perception and customer satisfaction.
• Create and manage loyalty programs, promotional offers, and other initiatives to drive customer retention.
• Collaborate closely with restaurant operations teams to maintain brand standards across all locations.
• Liaise with external agencies, vendors, and partners to execute marketing initiatives.
• Provide guidance and support to franchisees in implementing brand strategies at the local level.
• Develop and manage the brand marketing budget, ensuring cost-effective allocation of resources.
• Track and report on KPIs related to brand performance, including brand awareness, customer satisfaction, and sales growth.
• Perform regular brand audits to evaluate the success of branding initiatives and pinpoint areas for improvement