Area Sales Manager – Central Area, Riyadh

Doka is a world leader in providing innovative formwork, solutions and services in all areas of construction. The company is also a global supplier of well-thought-out scaffolding solutions for a varied spectrum of applications. With more than 180 sales and logistics facilities in over 60 countries, Doka has a high-performing distribution network for advice, customer service and technical support on the spot and ensures that equipment is swiftly provided – no matter how big and complex the project. Doka employs 9,000 people worldwide and is a company of the Umdasch Group, which has stood for reliability, experience and trustworthiness for more than 150 years

As a customer-focused organization, Doka understands that its greatest assets are its employees, which is why Doka is consistently looking for talented professionals who are keen to develop their career in this challenging industry.

Propelled by the direction of its national leadership, Saudi Arabia continues to be an epicentre of regional construction thanks to its various mega projects including NEOM and the Red Sea Development. Focused with an emphasis on tech, Saudi Arabia is also pioneering new on-site standards,  

Advanced Formwork Co. Ltd is the distributor and service provider of Doka products in Saudi Arabia is currently looking to recruit a career driven professional to join its versatile team and support the company’s ongoing national expansion. The suitable candidate will be a qualified, natural team player who can add significant value to this highly dynamic team.

Advanced Formwork Co. Ltd. is proud to be certified as a Great Place to Work! This prestigious certification reflects our commitment to creating a positive, inclusive, and supportive work environment where every team member can thrive. Join us and be part of a company that values your growth and well-being.

Advanced Formwork Co. Ltd (Doka) is looking for an Area Sales Manager Central Area, Saudi Arabia who is responsible to drive sales growth and market expansion in the Central area.

If you are passionate about your work, have an inner drive to succeed and a desire to learn and grow from your experience, this could be the perfect next challenge for you.

If you are looking to work for a reputed international company within a multicultural team and to be part of a company recognized as a Great Place to Work,  then this position is an exciting opportunity for you.

Key Responsibilities:

• Identify & acquire potential customers and projects in order to secure business for Doka
• Develop both new and existing accounts and expand business in the area of responsibility
• Analyse the assigned territory and market potential
• Ensure full knowledge of all the Key Customers’ decision makers and key influencers as well as organisation structure and decision processes
• Establish, develop and maintain positive business and customer relationships
• Using the Doka product portfolio for upselling in order to increase revenue
• Understand fully and always act as per Doka company policy and as per sales strategy given out by the company
• Complete understanding of all Doka products and services including how they compare with the competition so that product presentations and proposals can be delivered effectively and skilfully
• In conjunction with management, produce plans, budgets, forecasts and subsequently deliver against these plans
• Selling and servicing the best and most economical solution and suitable products to the customer
• Coordinate technical solutions with engineering department and transfer them into a full technical and commercial proposal in accordance with current pricing and product strategy
• Resolve customer problems and complaints to maximize satisfaction
• Lead and coordinate with team members and all other departments throughout the whole sales process from inquiry to project closure
• Maintain best in class after sales service for customers
• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services
• Ensure payments throughout the sales process by following up with the customer and coordinate internally with involved departments
• Maintain and permanently update all customer and project relevant figures in the CRM system to ensure accurate forecasting of revenue and material requirements.

• Bachelor's degree in Civil Engineering or a related field, with strong expertise in the construction and formwork industry.
• Minimum of 5 years’ sales management experience in Saudi Arabia, with a demonstrated ability to achieve and exceed targets.
• Highly motivated, results-driven, and capable of delivering a strong sales performance.
• Excellent interpersonal and communication skills, with a talent for selling and negotiating effectively.
• Strong organizational and time management skills, with the ability to prioritize tasks and meet deadlines.
• Experience in delivering client-focused presentations tailored to audience needs.
• Proven relationship management abilities and openness to feedback.
• Solid understanding of key contractual terms and the ability to apply this knowledge effectively.
• Passionate about providing value-added solutions to clients.
• Fluency in English; proficiency in Arabic is a strong advantage.
• Team-oriented, with a collaborative mindset and a positive attitude toward multicultural environments.
• Self-starter, capable of working unsupervised
• Proficiency in modern IT tools, CRM systems, and communication technologies.

Your Benefits will be:

• Dynamic working environment where teamwork, innovation, and personal development are valued.
• Training and continuous development of employees to maintain a high level of expertise and competitiveness, as well as opportunities for advancement