Admission Manager

Key Responsibilities

• Ensure the Parent Liaison Team (PLT) captures and manages all new enquiries (calls, emails, online leads, walk-ins, etc.) in the CRM system from the date of receipt.
  
• Ensure accurate and timely data recording, follow-ups, and lead nurturing to maximize enrolment conversions.
• Respond to all new enquiries within one working day through phone or email, leveraging the CRM’s call and sequence features.
• Arrange and confirm school tours, ensuring prospective parents receive comprehensive pre-tour details.
• Provide an exceptional and personalised school tour experience, highlighting learning stories, unique curriculum, and introducing academic staff to strengthen parent engagement.
• Ensure prompt follow-up post-tour, including a thank-you email within one working day and a follow-up call within three days.
• Organize and facilitate meetings with the Principal, assessments, or additional consultations within one week post-tour.
• Track all admission activities in the CRM system, generating accurate reports and identifying conversion trends.
• Ensure compliance of all student tracking and data with local requirements.
  

• Lead the planning and execution of weekly school tours and open house events.
  
• Manage RSVP lists, tour groups, event schedules, and logistics.
• Ensure school readiness, including cleanliness, setup, and coordination with catering services for refreshments.
• Train and guide school coordinators to deliver consistent messaging and branding during school tours.
• Collaborate with the academic and leadership teams to craft impactful parent presentations.
• Oversee post-event follow-ups to enhance engagement and conversions.
  

• Provide exceptional customer service that reflects the culture and values.
  
• Develop and maintain a personalized parent engagement strategy, ensuring a smooth transition from inquiry to enrolment.
• Monitor and track student enrolment, agent referrals, and withdrawal trends, using insights to inform strategic decisions.
• Technology & Professional Development
• Ensure CRM system accuracy and maintain up-to-date records to facilitate reporting and forecasting.
• Leverage CRM tools, such as sequences, workflows, and AI bots, to enhance engagement and conversions.
• Conduct training sessions for new and existing Parent Liaison Team members to maintain best practices in customer experience and technology use.
• Stay updated with the latest developments in education marketing, customer experience, and digital engagement tools.
• Actively participate in induction courses and professional development sessions provided by HQ.
• Marketing & Brand Representation
• Ensure that the school website and marketing materials reflect accurate and up-to-date information.
• Support branding and marketing initiatives, including digital campaigns, social media engagement, and media requests.
• Regularly update AI bot templates and deploy targeted campaigns to nurture leads and improve conversion rates.
• Represent at education fairs, networking events, and community outreach programs to build brand awareness and drive enrolment.
  
  

• Bachelor’s degree from a recognized university with at least 5 to 6 years of experience in a sales management, business development, or customer experience role within the education or service-oriented industry.
  
• Experience in sales and admissions management is highly desirable.
• Prior experience working in an international school environment is an advantage.
• Strong understanding of the brand, its philosophy, and the Reggio Emilia-inspired approach.
• Excellent written and verbal communication skills in English and Arabic.
• A collaborative, proactive, and customer-focused mindset.
• Strong ability to manage data, analyse trends, and implement effective strategies.
• Results-driven with a hands-on approach to marketing and customer engagement.