Survey market potential in Central region of KSA, identify potential clients and plans coverage to ensure maximum market penetration. • Identify objectives, strategies, and action plans to improve short- and long-term sales and earnings. Perform sales activities on major accounts and negotiate deals. • Achieve sales target for assigned BSC budget through cross and range selling as well as hunting for new business. • Strengthen and improve customers business relationship • Perform technical presentations and demonstrate superiority of product / services that meets / exceeds client needs. Negotiation with customers on technical and commercial matters. • Responsible for training and coaching customers’ end users to increase application knowledge. • Responsible for supporting the Marketing functions, identifying sales opportunities, support customer acquisitions, drive value propositions and conduct customer improvement projects