The Role:
The Social Media Account Director role is to elevate APCO's content capabilities on social and digital channels.
Primary Duties and Responsibilities:
- Serve as the primary client liaison, providing strategic guidance and overseeing project execution.
- Develop and implement integrated content strategies, including copywriting, design, and digital dissemination.
- Optimize team processes and roles for efficient content delivery.
- Lead social media strategy, focusing on analytics, engagement, and influencer partnerships.
- Ensure high-quality and timely delivery of client deliverables.
- Manage project finances and team efficiency.
- Provide hands-on oversight of client work, guiding the team and securing client direction.
- Develop and train team members in social media best practices.
Requirements:
- Bachelor's degree in social media communication or related field.
- Minimum 8 years of experience in social media management.
- Proven track record of successful projects with measurable outcomes.
- Deep understanding of the digital landscape (social media, SEO, SEM, web development, digital advertising).
- Strong project management and technical skills, including content development.
- Proficiency in industry-standard analytics and big data tools.
- Creative storytelling and content creation abilities.
- Knowledge of various digital and social media platforms and their strengths/weaknesses.
- Adaptability to work with clients from diverse backgrounds and industries.
Competencies:
- Digital Content: Strong writing skills, understanding of SEO, and knowledge of content formats.
- Social Media: Expertise in managing platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter), analytics, and influencer outreach.
- Communication: Excellent written and verbal communication skills.
- Analytics: Proficiency in tools like Facebook Blueprint, Google Analytics, Hootsuite, HubSpot, or Twitter Flight School.
- Creativity: Ability to generate innovative content ideas and campaign strategies.
- Presentation: Skillful at presenting ideas to colleagues and clients.
- Client Management: Strong interpersonal skills and ability to build client relationships.
- Industry Trends: Understanding of current digital and social media trends.
- Technical Proficiency: Familiarity with tools for managing social and digital media campaigns.
About APCO
APCO is a global advisory and advocacy firm helping leading corporations, foundations and governments navigate a complex world and create lasting impact.
Founded in 1984, with one woman’s vision and bold action, APCO has grown into an independent, majority women-owned firm of more than 1,200 employees with work spanning 80 markets around the world.
Headquartered in Washington, D.C., APCO is comprised of strategic advisers, consultants and creators, working together across borders and functions, to provide services and expertise on financial, competitive, political and societal issues.
APCO is a trusted partner to bold purpose-led leaders, lawmakers, government officials, NGOs, the media and other stakeholders in the health, energy, technology, transportation & infrastructure and food & consumer products sectors. For 40 years, the firm has provided public affairs, crisis & reputation, impact, corporate reputation and global solutions services.
APCO is renowned for its ability to champion clients’ interests and permission to operate, build their reputation and strengthen their standing. APCO’s integrated approach and team of tenacious and empathic talent create connections and winning strategies that accelerate progress and deepen impact.
By bringing diverse people and ideas together, and working beyond traditional boundaries, APCO builds the un/common ground upon which progress is made.
