In the year 1975, amid the onset of a significant surge in oil prices and the promise of substantial local economic growth, I embarked on a venture. Having extensively surveyed diverse domestic business trends, I made the resolute decision to establish a company alongside experienced partners. Our focus encompassed the fields of Cosmetics, Perfumery, FMCG, Pharmaceuticals, and OTC products, driven by expectations of significant developmental strides and robust growth. After accumulating rich experience spanning two decades and guided by preliminary assessments, I identified the Eastern Province of the Kingdom as a uniquely attractive destination for initiating my own business investments and trade endeavors. This realization further solidified my resolve to pursue ventures in this promising region.