Job Description
We are looking for a creative and results-driven Social Media Specialist to join our marketing team and take our online presence to the next level.
Job Description:
As a Social Media Specialist, you will be responsible for developing and executing a comprehensive social media strategy to increase brand awareness, engagement, and drive leads. You will work closely with our marketing team and real estate agents to showcase our properties, services, and expertise in the real estate industry. Your goal will be to create engaging and compelling content that resonates with our target audience.
Responsibilities:
- Content Creation: Develop, write, and design engaging content (photos, videos, graphics, and blogs) tailored to each social media platform.
- Social Media Strategy: Create and implement a social media marketing strategy to increase followers, engagement, and lead generation.
- Community Engagement: Engage with our online community by responding to comments, messages, and inquiries across social media platforms.
- Ad Campaigns: Manage paid social media ad campaigns, ensuring they are optimized for lead generation, conversions, and ROI.
- Brand Consistency: Ensure all content aligns with the company’s voice, brand guidelines, and real estate goals.
- Analytics and Reporting: Track and analyze social media metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
- Real Estate Trends: Stay up to date with real estate trends, market conditions, and social media best practices to create relevant content.
RequirementsQualifications:
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).
- Proven 5+ years experience managing social media accounts for real estate or a similar industry.
- Strong understanding of social media platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest, etc.) and their respective best practices.
- Experience with social media tools (Hootsuite, Buffer, Sprout Social, etc.) and analytics platforms (Google Analytics, Facebook Insights, etc.).
- Creative thinking and excellent copywriting skills.
- Ability to multitask and prioritize in a fast-paced environment.
- Strong communication and collaboration skills.
- Knowledge of SEO and content marketing a plus.
Preferred Skills:
- Experience with real estate marketing or digital marketing.
- Familiarity with video editing software (Adobe Premiere, Final Cut Pro, etc.).
- Graphic design skills (Adobe Photoshop, Canva, etc.).
