Senior Marketing Officer

Job Responsibilities

* Collaborate with sales teams to create and execute campaigns that drive traffic and generate leads.
* Conduct market research to identify trends, customer needs, and the competitive landscape.
* Develop and implement strategic marketing plans to achieve company goals.
* Develop and maintain relationships with media outlets and industry influencers.
* Ensure compliance with all relevant regulations and guidelines in marketing activities.
* Ensure that all marketing content is consistent with the brand and resonates with the target audience.
* Identify opportunities for improving marketing efficiency and effectiveness.
* Implement innovative marketing strategies to increase brand awareness and customer engagement.
* Manage the creation of engaging content for various marketing channels, including the website, social media, newsletters, and press releases.
* Monitor and track marketing budgets, expenses, and ROI, ensuring adherence to allocated resources.
* Monitor the marketing budget to ensure all activities are cost-effective.
* Oversee all marketing activities, including digital marketing, social media, email campaigns, print advertising, and events.
* Perform other department duties related to his/her position as directed by the Head of the Department.
* Prepare regular marketing reports, dashboards, and presentations to communicate performance metrics, trends, and recommendations
* Represent the company at industry events and conferences to build networks and promote the brand.
* Stay updated on industry trends, emerging technologies, and marketing best practices to drive innovation and competitive advantage.
* Stay updated with the latest marketing trends and technologies.
* Train and mentor junior marketing staff to enhance their skills and performance.
* Utilize data and analytics to measure the success of marketing campaigns.
* Analyse marketing campaign performance and adjust strategies as necessary.

Qualifications

* Ability to work in a fast-paced and dynamic environment.
* Familiarity with automotive products, terminology, and industry regulations.
* Knowledge of social media platforms and emerging digital marketing trends.
* Strong attention to detail and ability to meet deadlines.
* Valid driver's license and willingness to travel as needed.

Skills

* Ability to work effectively in a team and cross-functional environment.
* Creative thinking and ability to generate innovative marketing ideas.
* Excellent communication and interpersonal skills.
* Proficiency in creating compelling marketing content.
* Proficiency in MS Office suite (Word, Excel, PowerPoint).
* Project management and organizational skills.
* Providing feedback, Coaching and Mentoring
* Strong analytical and problem-solving abilities.
* Understanding of market trends and consumer behaviour.

Experience

* Automotive, Consumer Goods
* Marketing strategy, campaign management, market research, branding.
* Minimum 5 years relevant experience
* Qatar, GCC

Education

* Relevant College or University qualification to min Bachelor's level in Marketing, Business Administration, or a related field