Public Relations Specialist

Job Summary:

We are seeking a motivated and skilled Public Relations Specialist to support the execution of strategic PR initiatives for the Toyota and Lexus brands in Qatar. In this role, you will assist in managing media relations, crafting communication materials, and supporting the development of campaigns aimed at enhancing the brands’ visibility and reputation. Working closely with the marketing and communications teams, you will help strengthen public perception of these brands, ensuring consistency with the company’s values and objectives.

Key Responsibilities:

1. Media Relations:

• Assist in building and nurturing relationships with local and regional media outlets, journalists, and influencers.
• Support the development of PR calendars, press releases, media kits, and other communications materials for key initiatives and brand activities.
• Coordinate media inquiries and interview requests, providing assistance in responding to media questions and facilitating interviews.
• Monitor media coverage and track key stories related to the Toyota and Lexus brands.

• Support the execution of PR campaigns and activations to promote Toyota and Lexus brands, utilizing both traditional and digital media channels.
• Work closely with the marketing team to help integrate PR strategies into larger brand campaigns.
• Assist in organizing media test drives, press events, product launches, and other activities that contribute to brand promotion.

• Help craft and distribute corporate communication materials, such as press releases, speeches, and internal updates for executive leadership.
• Ensure alignment and consistency in brand messaging across all communication materials.
• Provide support for internal communications initiatives that reflect the company’s objectives and values.

• Monitor media coverage of Toyota and Lexus brands and assist in compiling reports on sentiment, trends, and overall media presence.
• Provide recommendations based on media analysis and collaborate with senior team members to optimize PR efforts.

• Work closely with the PR Lead and external PR agencies to help execute PR campaigns, ensuring they are aligned with overall brand strategies.
• Provide administrative support for all PR-related activities, including event logistics, scheduling, and tracking deliverables.