[OliOli® Doha] Marketing and Sales Manager

Position: Marketing and Sales Manager

Location: Doha, Qatar

Executive Summary

OliOli® has opened a second location in Doha, Qatar, and is inviting all people interested to join an amazing group of people and help their mission to deliver exciting, joyful, differentiated, world-class, and incredibly fun experiences to children that nurture their innate sense of curiosity and exploration.

OliOli® (means joy in the Hawaiian language) is a multiple award-winning contemporary children's museum that opened to rave reviews in 2017. Founded by a group of parents who are passionate about open-ended non-judgmental play, OliOli® entails 6 interactive galleries comprising over 45 hands-on exhibits.

The awesome team at OliOli® comes from over 16 countries including France, Taiwan, Kenya, Germany, India, Sri Lanka, Philippines, South Africa, Brazil, Mexico, Ghana, Algeria, Morocco, Kazakhstan, Pakistan, and Bangladesh. Find out more information about OliOli®® @http://www.OliOli®.qa/orhttp://www.instagram.com/OliOli®doha.

As the Marketing and Sales Manager, you will be responsible for the Marketing and Sales Team and for conceiving, designing, and delivering the overall Marketing and Sales strategy for the OliOli® brand in Doha. In this position, you will drive revenue, manage the marketing budget, and deliver the venue's expected ROI. You will increase awareness, attract new and repeated visitations to OliOli®, launch new products, events, and new exhibitions, and manage its sales performance. You will manage B2B and B2C relationships, interdepartmental communications, and other activities between local teams and the Global Marketing Department in Dubai. Furthermore, as the Marketing and Sales Manager, you will be responsible for developing, nurturing, and strengthening relationships with a multitude of stakeholders within the country and region, including but not limited to private corporations, public sector entities, and major operators within the hospitality sector.

FOUNDERS BACKGROUND

We are young parents who have been blessed to follow our dream. Our dream is for children to be happier, more creative, more imaginative, more informed, inspired, aware, balanced and amazed. We aim to see joy on the faces of children.

KEY DUTIES & RESPONSIBILITIES

• Lead the Marketing and Sales Team in Doha and contribute to a positive, team-based, and guest-first centric culture.
• Report to the Venue Manager and work closely with Guest Engagement, Operations, and other teams within OliOli® Doha to drive the success of the collaboration for our partners.
• Liaise with the OliOli® Doha Management team to align internal objectives, plans, and expectations.
• Liaise with OliOli Global Marketing & Sales team based in Dubai.
• Develop and execute the marketing and sales annual strategy for OliOli® Doha and a three-plus-year growth plan.

• Plan and manage the Marketing and Sales annual budget.
• Continuously track progress against the agreed-upon KPIs and prepare regular reports for the Venue Manager.
• Be the brand guardian by ensuring OliOli® brand integrity across all marketing and sales initiatives and communications.
• Be a positive ambassador for the OliOli® brand.

Marketing

• Identify industry development and trends to guide our business development.
• Liaise with Government agencies, partners and any other external marketing related team pursuing our business growth and development.
• Create and nurture relationships across the country industry.
• Lead the creation and implementation of end-to-end marketing campaigns, both online and offline. This includes defining and creating concepts, artworks, and audiovisual assets with designers and agencies following the OliOli® brand strategy.
• Work collaboratively with Programming, Guest Engagement, Operations, and Sales colleagues to develop a detailed annual marketing strategic plan to (a) increase awareness, (b) increase visitation, (c) brand building, and (d) strengthen community engagement.
• Create a strong community engagement program and establish OliOli® as the preferred community hub where parents come together to discuss and learn more about relevant issues.
• Coordinate and follow up 100% of the execution of launching new products, events and galleries between key stakeholders: Programming Team, Guest Engagement team, Office Management, Front Desk, digital, and creative agencies.
• Identify opportunities to grow visitation and develop further OliOli® brand awareness and word-of-mouth.
• Work creatively with limited resources to achieve optimal ROI on marketing/PR initiatives.
• Design a modular approach to capturing/acquiring existing and potential customer information on an ongoing basis to have a functional CRM that can be used appropriately.
• Analyze customer data and trend behavior to identify opportunities for improvement of products and/or services offered at the venue.
• Provide insights to the programming team for the creation of the content plan during the ideation phase from a consumer needs/trends and marketing standpoint.
• Be the voice of the customer within the venue team.
• Perform other duties and be involved in projects and activities that contribute to achieving our objectives.

Sales

• Pursue business growth by collaborating with high-profile clients, counterparts, and Government agencies.
• Lead, manage and control OO Doha products performance.
• Work with the Venue Manager and Head of Marketing to develop new programs, offerings, and revenue-generating ideas for the business to ensure that the target KPIs are achieved.
• Diversify OliOli®s revenue base through sourcing collaborations with monetary incentives for OliOli®.
• Develop and maintain long-term business relationships with current and potential clients to drive repeat collaborations and realize repeat revenue potential.
• Develop a wide breadth of types of collaboration opportunities with potential partners through a win-win mindset/approach.
• Use OliOli®s value proposition and active programming schedule to creatively develop and build thoughtful/impactful collaboration ideas for potential public and private corporate partners.
• Manage all aspects of the collaboration funnel, includingbut not limited topreparing the initial presentations and proposals, coordinating with the internal teams, responding to queries, supporting the negotiation of legal agreements, overseeing the activity/installation underlying the collaboration, issuing invoices, and collecting dues on time.
• Actively reach out to the operators within the hospitality industry and to travel trade operators to design/implement/execute a mutually beneficial relationship with them that enhances OliOli® visitation and brand profile.
• Understand the success criteria for potential collaboration and ensure that OliOli® seamlessly delivers against those KPIs.
• Actively seek dialogue and develop relationships with media agencies for targeted potential corporates and clients.
• Remain well-informed about brand collaborations within our industry in Qatar and keep everyone internally up to date on considerable developments in the market in this respect.
• Continuously identify and contact like-minded potential partners whose values align with OliOli®s mission and objectives and build deep and strong relationships with relevant colleagues within these organizations.
• By engaging in active listening and maintaining regular dialogue, cultivate a deep understanding of potential partners' needs and goals and generate innovative collaboration ideas that effectively meet those needs and goals.

QUALIFICATIONS

• Bachelors Degree in Marketing and Sales or related discipline.
• Minimum 5 years of prior marketing, business development, and sales experience in Qatar is a MUST.
• Certification in digital and/or social media marketing will be a strong plus.
• Strong proficiency with Microsoft Office. Adobe Illustrator is a plus.
• Exceptional verbal and written communication skills in English and Arabic.

Traits & Characteristics

• Excellent organization and execution skills with strong attention to detail.
• Excellent collaboration, problem-solving, and communication skills in a multicultural environment.
• Creatively minded and outcomes-driven.
• Have a strategic and analytical mindset and approach to driving revenue growth without compromising the guest experience.
• Be able to think big and manage multiple projects simultaneously.
• Self-starter and self-motivated; thrives working in a team-oriented and collaborative environment with the ability to build partnerships.
• Passion for the OliOli® brand and strong alignment with our values.
• Thoughtful, conscientious, and genuine.
• A resilient and quick learner.
• Lots of positive energy; respectful of diversity; patient and empathetic; courteous.

Education

• Bachelors Degree is required.