Offer Creation Manager
Qatar Airways Location Doha, Qatar Category Corporate & Commercial Job Id 216492
Closing Date: 16-01-2025 JOB DESCRIPTION
About the role We are pleased to announce an exciting opportunity to join our quickly growing Digital Marketing & Acquisition team as an Offer Creation Manager.
In this role, you will be responsible for defining flight and non-flight offers in Qatar Airways digital channels, managing the product creation process, evaluating the performance, and closing the feedback loop to incorporate the learnings for enhancing future initiatives.
Also ensure accurate, attractive, and differentiated offer content is made available in Qatar Airways digital direct channels to achieve business objectives in line with a clear Commercial vision to achieve a best-in-class customer experience on digital platforms.
As part of your daily responsibilities, you will also:
Manage the development and implementation of the Qatar Airways offer content strategy on digital channels by translating Qatar Airways business goals and customer segment needs into offer content opportunities and definitions. Identify technology and process needs that enable and support implementing differentiated and tailored offer content in Qatar Airways' digital channels. Keep a holistic view on distribution and digital trends and new technologies through competitor, market, and industry analysis to steer the content strategy. Ensure Qatar Airways' digital direct channels evolve into competitive and preferred distribution channels. Define and implement converting offer content for the digital direct channels covering flight and non-flight incentives supported with rich descriptive and visual content. Source high-quality descriptive content and creative through collaboration with Content and Design business units to capture and convey the characteristics and added value of an offer to the customer. Enable the creation of attractive offers targeted to key customer segments and the different stages in the customer journey from inspiration through retention to be delivered through the digital direct distribution and communication channels, closely collaborating with key stakeholders. Leverage insights on customer segments and individual customer’s characteristics, preferences, and behavior to further contextualize, tailor and personalize offers in the digital direct channels. Use real-time and historical data and data learning capabilities to ensure an offer communicated and distributed in the digital direct channels is most relevant to the customer in line with a customer-centric approach. Recognize opportunities for and encourage up and cross-selling through offering appropriate product and fare buy-ups that suit customer needs to grow conversion and shopping cart value. Perform other department duties related to the position as directed by the Head of the Department.
Be part of an extraordinary story
Your skills. Your imagination. Your ambition. At Qatar Airways, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community and a world class airline.
Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.
Together, everything is possible.
Qualifications
About You We are looking for a professional with the following skills and experience:
Bachelor’s Degree or Equivalent with a minimum 6 years of job-related experience Experience in developing and optimizing digital content or customer journey experience Experience working in a multi-national company with global responsibilities Strong leadership skills Experience with lean methodologies, including Agile Good understanding of CRM systems Advanced knowledge of Adobe Analytics / similar tracking tools Good knowledge of content management systems or sales systems Good knowledge of Oracle systems; RFP and RFI and Invoicing Good knowledge of Loyalty database/customer insights Experience in working with tools to manage digital retail offers and offer content is preferred
About Qatar Airways Group
Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records, and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before.
So, whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.
How to apply
If you’re ready to join a progressive team and have a challenging and rewarding career, then apply now by uploading your CV and completing our quick application form.
