Location : Doha Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. The solutions we create are both Good for consumers and drive Growth for our clients. We were the first purpose-built company created by WPP and today we have 10,000 people working in 116 offices in 86 markets, helping to drive Good Growth for our clients, our people, industry and the world. The Associate Media Director is responsible for developing, implementing, and managing media strategies and campaigns that effectively reach target audiences and achieve marketing objectives . This role involves analyzing market data, selecting appropriate media channels, negotiating with media vendors, and monitoring campaign performance to ensure optimal results.
Position Title : Associate Media Directo r
Reports To : Managing Director - Media
About Mindshare For more information on GroupM, our agencies and WPP, please visit and
Position Overview Key Responsibilities: Strategic Skills:
Develop & deliver a data driven strategy across all client businesses and markets including investment guidelines and planning approaches for programmatic buying, social, search, video and mobile
Create test and learn programmes for technology evaluation and engagement measurement to ensure we are maximizing return on investment
Provide a point of view on the integration of data and shared performance on Social, Search & Programmatic
Organise regular communication between local GroupM agencies as well as working into the wider account team to develop and share best practices and capabilities
Develop relationships with key partners to drive incremental benefits for the client Work with the regional teams to ensure a best-in-class approach for Ecommerce through training and support on Ecommerce projects Work with the Regional and Global leads to ensure all developments in Ecommerce is being communicated to the markets To foster and develop knowledge by building strong stakeholder relationships with the wider account team and planning teams
Identify best practice techniques and tools to support campaigns and optimisation
Regional Account Management:
Build positive relationships with the regional teams, working in collaboration with senior stakeholders and Directors
Work to deliver against regional team commitments, with a primary focus on client satisfaction for all areas of planning
E commerce:
Act as a regional lead to drive Ecommerce across the MENA region
Develop relationships with Ecommerce partners in the region
People Management:
To inspire and advance the understanding and activation across all platforms working with the client and the wider account team where necessary
Contribute towards building cross-market capabilities
New business:
Help to identify , develop and deliver on areas of possible business growth within existing client base, working with MD and Regional Digital Director.
Key Skills & Experience:
Bachelor's degree in marketing , Advertising, Communications, or a related field.
5-7 years of experience in media planning and buying, with a focus on integrated and digital media. Strong knowledge of media planning and analytics tools (e.g., Google Analytics, Nielsen, comScore). Proven ability to manage client relationships and present media strategies effectively. Strong leadership and team management skills. Excellent analytical skills and attention to detail. Ability to multitask, prioritize, and meet tight deadlines in a fast-paced environment.
