Media Buyer

Our client in the advertising industry in Doha, Qatar is looking for a Media Buyer at Channel Factory, who will be responsible for the strategic planning, execution, and optimization of media buying activities across a variety of platforms such as Google Ads, DV360, Meta, TikTok, Snapchat etc. This role demands a robust focus on technical execution, covering the full scope of campaign activities from setup and quality assurance to pacing and optimization. Managing a portfolio of mid-tier clients, the Media Buyer ensures optimal campaign performance, full delivery, top performance, and client satisfaction in line with profit margins.

Mission:

To master the technical execution of digital campaigns, ensuring seamless setup, pacing, optimization, and actionable insights from campaigns to secure full delivery, peak performance, and satisfaction of client digital campaign needs.



Responsibilities:

• Flawlessly create and launch video campaigns across multiple platforms, including GAds, DV360, Meta, TikTok, Snapchat, etc.
• Strategically plan and execute digital advertising campaigns while managing and optimizing campaign performance to meet client objectives and ROI goals.
• Own a portfolio of mid-tier clients, providing ongoing campaign management to ensure optimal performance and delivery, achieving peak performance KPI results, and exceeding internal profit margin goals.
• Serve as the buying subject matter expert to improve performance KPIs, delivery, profits, and oversee the QA process of campaign launches.
• Expertly pace media spend in alignment with client budgets and campaign targets, ensuring full delivery.
  Provide technical support to the CSM team, offering detailed insights for mid and end-of-campaign reporting.
  Utilize strong analytical skills to price media campaigns effectively, understanding auction dynamics within each platform.
• Proactively contribute to PS optimizations and best practices based on current goals and nuances.
  Partner with CSMs to develop upsell strategies utilizing data & analytics, marketplace trends, and new features/products.
• Keep abreast of new product updates/features and the evolving digital ecosystem, sharing findings to influence our buying strategy on campaigns.
• Dive into campaign analytics and marketplace trends to assist in the research and implementation of new media strategies.
• Work to reduce error rates and improve QA/campaign execution.
• Support best practices, training, and process development for the department to standardize Operations process & buying practice.
• Volunteer to fill gaps across the team when needed, including campaign troubleshooting and complicated campaign setup.
• Provide reliable coverage and serve as overflow to support urgent video campaigns with short turnarounds.
• Assist in ad-hoc projects with various departments and management to improve
• Channel Factory products & offerings as well as internal tools and buying
  strategies, meeting all deadlines.
• Become the media buying subject matter expert of our products & our buying platforms to advise on product enhancements and training for clients or internal
  teams.

Implementation & Platform Measurement:

• Ensure accurate and seamless implementation of tracking tags and pixels across all media platforms.
• Validate campaign setup, troubleshooting discrepancies in event tracking, and ensuring proper measurement alignment with client KPIs.
• Maintain deep understanding of platform measurement tools, ensuring accurate data collection and reporting.
• Monitor attribution models across platforms to analyze cross-device performance and recommend optimizations.
• Leverage platform-specific reporting and analytics to drive insights on video engagement, reach, and impact.

Third-Party Measurement & Verification:

• Implement and validate third-party measurement tools, including brand safety, suitability, viewability, and fraud detection partners.
• Collaborate with vendors such as IAS, DoubleVerify, and MOAT to ensure campaign compliance with brand safety and fraud prevention standards.
• Set up and monitor brand lift studies to assess campaign impact on awareness, consideration, and purchase intent.
• Track conversion paths and optimize performance using third-party tracking solutions such as Google Campaign Manager 360.
• Utilize third-party impression/click tracking tools for accurate performance attribution.
• Implement and analyze mobile measurement partner (MMP) data from tools like Adjust and AppsFlyer to optimize app-based campaigns.
• Ensure all measurement integrations align with client expectations and industry best practices, providing actionable insights based on third-party
  data.
  Requirements:

• Possess 2-3+ years of media buying and execution experience across the platforms Channel Factory activates.
• Capable of handling significant workloads and contributing to projects aimed at improving and revamping processes.
• Recognized as a subject matter expert in at least two areas of media buying, QA standards, third-party partnerships, and campaign execution etc.
• Able to provide client-facing support and lead communications with CSM teams.