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Marketing Manager

4 days ago 2025/06/07
Full Time Employee
500 Employees or more · Fashion & Apparel

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Job Description

  • Contribute to the formulation and implementation of TBG’s overall business strategy and plan.
  • Lead the execution of the marketing strategy across all sections to achieve and exceed targeted performance.
  • Formulate annual departmental goals and budgets, incorporating inputs from individual sections.
  • Provide business intelligence on current and future customer needs to enable informed decision making by TBG management.
  • Establish departmental performance dashboards to monitor and measure the achievement of plans and strategies.
  • Construct and manage the promotional and event calendar driven by customer needs.
  • Build and drive commercial campaigns to improve footfall in company stores.

Skills

  • Minimum of 10 years of progressive experience in marketing, with at least 3 years in a managerial role
  • Mandatory experience in fashion retail marketing, with a strong understanding of industry trends and consumer behavior.
  • Skilled in analyzing market trends and customer insights to support business decision-making
  • Demonstrated success in planning and executing promotional activities and in-store campaign
  • Strong brand management skills, with experience enhancing brand equity across multiple channels
  • Excellent communication skills and experience in stakeholder management across all levels

Preferred Candidate

Major
Marketing
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The Blue Group
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The Blue Group is a united business enterprise which consolidates the commitment to utmost quality, unparalleled customer service and continuous drive for innovation, which will significantly contribute to corporate growth and development through functional divisions. Under the Blue Group’s wing, business horizons will be expanded by introducing the following divisions: Sports, Food, Retail, Service and Fashion. Each division represents an industry where we can brandish our commitment to excellence, accrue significant revenues, while contributing to the growth of the particular industry in our own distinct way. The Blue Group includes a diverse number of divisions such as Sports, Retail, Service, and Fashion, and carries iconic concepts: 𝐒𝐩𝐨𝐫𝐭𝐬 𝐂𝐨𝐫𝐧𝐞𝐫, 𝐀𝐝𝐢𝐝𝐚𝐬, 𝐑𝐚𝐬𝐞𝐧 𝐒𝐩𝐨𝐫𝐭𝐬, 𝐆𝐄𝐎𝐗, 𝐒𝐩𝐨𝐫𝐭𝐬 𝐅𝐨𝐫 𝐋𝐞𝐬𝐬, 𝐋𝐚𝐮𝐫𝐚 𝐀𝐬𝐡𝐥𝐞𝐲, 𝐌𝐚𝐝𝐚𝐦𝐞 𝐂𝐨𝐜𝐨, 𝐁𝐥𝐮𝐞 𝐒𝐲𝐧𝐞𝐫𝐠𝐲 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬, 𝐂𝐚𝐧𝐢𝐬, 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐭 𝐃𝐞𝐬𝐢𝐠𝐧, 𝐚𝐧𝐝 𝐃𝐞𝐬𝐢𝐠𝐧 𝐇𝐮𝐛

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