Overview of the role:
This role is responsible for developing, implementing, and executing a creative marketing strategy to effectively achieve brand campaign objectives, sales targets and increase market share through effective media planning in line with respective business strategies. The role will oversee Marketing for Automotive, Electronics and Watches division of DOMASCO.
What you will do:
• Define and manage brand positioning to increase brand power for Automotive, Electronics and Watches
• Develop advertising campaigns, media plan, contact strategy including:
o Offline media
o Digital media including website and social media strategy development
o Owned media such as POS, local special events for branches
o Brand management encompassing sponsored events, national events, Ramadan, National day, Motorsports, etc.
o Develop and pilot marketing efficiency monitoring, ROI, PDCA
o Regular updates on showroom and dealer channel branding requirements
o Monthly marketing reports on activations and results
o Liaise with Blue Rewards to list DOMASCO brands and implement loyalty offerings
o Subsidy management and initiate claims receivable from principal brands
• Define and develop all entity events for internal and external stakeholders, including media
o Lead brand corporate identity definition and implementation
• Manage the online product catalogue, including product descriptions, images, pricing, and inventory levels
• Implement features and functionalities that improve customer satisfaction, such as live chat, customer reviews, and personalized recommendations
• Lead marketing performance efficiency PDCA
• With a focus on After Sales, drive operational direct marketing/ CRM marketing and one to one marketing for cost efficiency and increased retention with development of efficient monitoring of ROI and PDCA
• Track and analyze key performance metrics, such as sales data, conversation rates, traffic, and customer behavior
• Support (with the Head of Business) the relation with the OEM (principal), establish close relationship to maximize the partnership, to secure Qatar market voice of the customer, influence decisions that could affect DOMASCO business
Required skills to be successful:
• Leadership skills
• In-depth expertise in Social Media marketing
• Financial acumen and budget management
• Events management
• Attention to detail
• Stakeholder management
• Time management skills
• Excellent written and verbal communication
About the team:
This role will report to the Head of Business and will manage 3 direct reports.
What equips you for the role:
• Bachelor’s degree in Marketing or Business Administration
• 7 years Marketing experience with 5 years in a similar role
• GCC experience, Qatar experience preferred
• Automotive Experience is preferred
• In depth understanding and expertise in all aspects of social media marketing
• Strategic and structured business and marketing understanding
• Data driven outlook with focus on sales results and measurable KPIs
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Structured into six divisions; automotive, retail, electronics, engineering and technology, real estate, financial services and general services, Al-Futtaim operates through more than 60 companies and maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. Employing in excess of 20,000 people across the UAE, Bahrain, Kuwait, Qatar, Oman, Egypt, Syria, Pakistan, Singapore and Europe, this approach benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work. The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.
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