Roles & Responsibilities:
Overall, the Marketing Executive is to assist the Head of Marketing & PR by undertaking marketing and social media projects to further strengthen the company growth in market share across the region and to drive the company reputation and image.
Organize creative campaigns and promotional events that can make a difference for our company’s success according to trends and customer requirements.
Must be passionate for the “art” of marketing, to have an abundance of ideas for building efficient strategies. Must bring forth a strong arsenal of techniques and methods to promote our brands, services and public image.
The goal is to reach out to the market across all communication channels and cultivate the customer’s interest in our brands and services in most innovative and creative ways to always be ahead of competition locally and regionally, and to sustain our positioning with the customers’ and our brand partners.
Marketing and PR
· Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
· Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
· Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
· Create a calendar of promotional campaigns and strategies including budget planning, content ideation and implementation schedules. This applies to both online (Social Media) and offline (Events, activation plans..etc.)
· Coordinate brand teams’ (internally and externally) in creating engaging and interactive content to ensure brand consistency
· Monitor the Social Media platform progress, engagement analysis, tools to enhance the company performance, reports, and a full finding reports.
· Create reports required by the Head of Marketing & PR as needed, to help her build company and brands strategies for the company across our brands, across the region.
· Full immersion into our customer data to understand their needs, interaction, visits online and offline and use this information to generate future campaigns
· Back up team members as required depends on the urgency of tasks.
Key Competencies
Unparalleled quality and sophistication are the hallmarks of Alfardan Jewellery, trusted by generations. The company was established in 1954 by Ibrahim Alfardan, a man of discerning intellect who instinctively knew the authenticity of precious pearls and other stones based on their form, beauty and brilliance. This is the foundation, which even today, makes Alfardan Jewellery the jeweler of choice in Qatar and the region. And the legacy lives on. The knowledge and authority of experience in the jewellery industry has been inherited by Alfardan’s heirs and heiresses. Alfardan Jewellery is a pioneer in the region for holding the exclusive Jewellery and Watches Exhibition for the first time in 1977. It eventually became a public event in 2003 where the world’s finest designers descended to the region to feature their best works – and the rest is history. The company has launched its own exclusive brand ‘Noudar’. Derived from the ancient Arabic term for ‘gold’, Noudar is an exquisite collection of intricately designed jewelries, born from the acuity of Noor Alfardan, the daughter of Ali Hussain Alfardan, President of Alfardan Jewellery. Noor has inherited the spirit of elegance and modernity of the family, while keeping a deeply rooted connection to the timeless treasures hidden within Arabian civilizations. Her collections reveal the noble heritage of Arabic and Islamic culture, such as distinctive Omani patterns of mosaics and henna designs. For Noor’s more adventurous nature, she has successfully integrated her personal taste for watches and horological mechanisms to create jewelry designs that highly values the modern wearer’s comfort, movement and flexibility.
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