Field Sales Manager

OBJECTIVE

• Develop and implement effective sales strategies tailored to the food service industry to drive business growth and increase market penetration.
• Build and maintain strong relationships with key clients, including restaurants, hotels, caterers, and other food service providers.
• Ensure customer satisfaction and loyalty through proactive communication and personalized service.
• Identify new business opportunities within the food service market, including potential clients, and new product lines.
• Negotiate contracts and secure new accounts while ensuring profitability.
• Set and manage sales targets for the team, ensuring that objectives are met or exceeded.
• Monitor team performance and provide regular updates on sales progress, identifying areas for improvement.
• Stay informed about food service industry trends, new products, and innovations.
• Train and equip sales team with product knowledge, market insights, and selling techniques specific to the food service sector.
• Conduct market research to identify food service tends, customer needs, and competitor activities.
• Adapt sales strategies based on market insights and competitor analysis.
• Regularly report on sales performance, providing accurate sales forecasts, pipeline updates, and key performance metrics to senior management.
• Analyze sales data to track performance and identify opportunities for improvement.
• Handle customer complaints, product issues, and service-related concerns promptly to ensure high levels of customer satisfaction.
• Resolve operational challenges and ensure timely delivery of food products and services
• Collaborate with internal teams, including logistics, supply chain, and customer service, to ensure seamless service delivery to clients
• Liaise with product teams to communicate customer feedback and inform product development initiatives.
• Ensure that all pricing and promotional strategies align with company margins and profitability goals.
• Lead, mentor, and motivate the field sales team to achieve individual and team sales goals.
• Conduct performance reviews and
• support professional development to enhance team effectiveness.