DS Senior Campaign Manager

SWATX is on the lookout for a DS Senior Campaign Manager who will bring a data-centric approach to our marketing initiatives. This strategic role is critical for driving impactful campaigns that leverage advanced data science methodologies. You will work closely with data teams to design and execute marketing strategies that not only meet business objectives but also foster customer engagement through data-informed decisions.

Key Responsibilities:

• Lead the formulation and execution of data-driven marketing campaign strategies across various channels, ensuring alignment with customer insights and business goals.
• Collaborate with data scientists and analysts to implement advanced analytical models that enhance targeted marketing efforts and optimize customer interactions.
• Manage all aspects of the campaign lifecycle, from strategic planning and creative development to execution, analysis, and reporting.
• Utilize data analytics tools to monitor campaign performance metrics, providing actionable recommendations for improvement and refinement of tactics.
• Foster collaboration between marketing, sales, and product teams to ensure cohesive and effective campaign execution.
• Stay informed about the latest trends in data science and marketing analytics to ensure SWATX remains at the forefront of data-driven decision-making.
• Mentor junior team members, promoting a culture of data literacy and continuous learning within the marketing team.