Director of Marketing

Company DescriptionRixos Premium Qetaifan Island NorthRixos Premium Qetaifan Island North comprises a 345-key hotel, along with a souq encompassing 11,000sqm of leasing space, a beach club, a theme park, and a waterpark. The resort boasts panoramic views of the Arabian Gulf. Rixos plans to provide a platform for showcasing Qatar as a tourism destination. One of the country’s biggest draws will be Qetaifan Island North’s Meryal Waterpark attraction. The Rig 1938 is the world’s highest tower of its kind, reaching 82 metres.Job DescriptionDirector of Marketing.As the Director of Marketing, you will oversee the development and execution of comprehensive marketing strategies to position Rixos Premium Qetaifan Island North as a premier destination for luxury travelers. You will lead efforts to enhance the resort’s visibility, drive guest engagement, and maximize revenue through both digital and traditional marketing channels.Overseeing the marketing department.Develop and implement a marketing plan, including a promotional calendar and programs, new product introductions, and another marketing project.Create and execute innovative digital marketing campaigns, including social media, SEO/SEM, and influencer partnerships to drive bookings and increase online visibility.Lead the resort’s public relations and media outreach efforts, establishing strong relationships with key industry stakeholders, influencers, and media outlets.Collaborate with Sales, Revenue, and Operations teams to optimize promotions and packages that drive revenue and occupancy.Monitor and analyze market trends, customer feedback, and competitor activities to adjust strategies and maintain a competitive edge.Oversee the resort’s content creation, ensuring high-quality assets that reflect the brand’s luxury offerings and unique experiences.Offer expert advice to develop innovative advertising, public relations, social media, and events.Supervise a marketing team, including hiring, training, workloads, schedules, and deadlines.Understanding and developing a budget and finance, including expenditure, research, and development appropriation, return on investment, and profit-loss projections.Building brand awareness and building market positioning.QualificationsDegree in Business Management/Sales & Marketing Management.A minimum of 5 years of marketing experience, with at least 3 years in a senior role within the hospitality industry, ideally in all-inclusive resorts or luxury hotels.In-depth knowledge of digital marketing platforms, social media strategies, and content creation for luxury brands.Proven track record of successfully driving marketing campaigns that increase brand recognition and revenue.Strong understanding of the Middle Eastern market, particularly Qatar’s tourism and hospitality landscape.Exceptional leadership, communication, and interpersonal skills, with the ability to collaborate across departments and lead a high-performing team.Strong copywriting skills.Experience in digital marketing forms such as social media, marketing, and content marketing.Competency in Microsoft applications including Word, Excel, PowerPoint, and Outlook.Additional Information