Purpose of the Role;
The role of shopper
& customer marketing Key retail & e-commerce works to deliver the
triple between the shopper, customer & Unilever brands.
Key Responsibilities • Monitoring of Perfect store online KPIs & ensuring the right implementation of our 5+ channel assets. • Design fit for E-commerce exclusives promotions that drive our brands conversion rates online • Design & land online campaigns for E-commerce launches & customer specific events • Design & plan Trade terms for new E-commerce customers openings • Work closely with competitive intelligence team on up-dating organizational e-shopper understanding & translate into activities online . • Management of channel trade investment & activities • Perform shopper insights research activities to support activities & planning cycle. • Creating Customer marketing annual plans tailored to fit every customer dynamic. • Monthly trade schemes & Exclusive promotions for the channel. • Management of annual trade contracts. • leading joint business planning with top customers. • Plan & ensure proper execution of instore marketing to ensure brand jobs to be done are met at store level & increase products shelf offtake. • Work closely with trade category management team to ensure instore visibility & perfect store metrics are met based on store thumb-print. • Design & plan creative E-comm specific activities to increase brands conversion rate online. • work closely with Customer category development team on annual sales plans & trade support for the channel.
job requirements More than 2+ years Not Specified at least Retail or FMCG
Desired Candidate Profile
Experience in FMCG trade marketing . • Ability to analyze sales data & get insights out of it • Ability to understand and analyze market shares & competitive landscape . • Basic FMCG terminologies knowledge . • Negotiation skills. • Presentations skills . • Ability to plan & execute instore events with effective cross organization communication .
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